8 May, 2015
INDEPENDENT TNS COMMERCIAL RADIO SURVEY RESULTS
In February we communicated our plan to provide advertisers with up-to-date, independent audience metrics to assist agencies and clients with planning campaigns.
NZME Radio along with several other broadcasting companies participated in an independent commercial radio survey, undertaken by TNS New Zealand (TNS). This was run in Auckland, Wellington and Christchurch during February, March and April 2015.
Credible, Independent Results
TNS has just released a top line summary of the results. To view them please click here
. These results come from TNS, the same trusted source who have been conducting the industry commercial radio survey for the last 20 years.
To benchmark world’s best practice, for the first time the survey contained in excess of 20% e-diaries. The impact of this is a more representative proportion of 20-29 year-olds.
PwC has performed procedures to establish the robustness and independence of the methodology and process applied to produce the survey results. For more information, please click here.
We are delighted that NZME Radio has the most listened to stations in News (Newstalk ZB), Sport (Radio Sport) and Music (Coast) in New Zealand^. We have the highest share of listening in Auckland*, and in the critical 25-54 age group NZME has increased its listening share across the country^, with Auckland giving us our highest result among this age group in three years.
NZME Radio are Gaining Traction
We set out 18 months ago to make positive changes to all of our brands and we are pleased to see momentum is building and our changes are working.
For a brief snapshot of how NZME Radio brands have performed, please click through on the links below. For more detailed information please contact your local Account Manager, or email email@example.com
At NZME Radio we operate like we are in survey 365 days a year. The marketing continues and we work hard to deliver compelling and engaging content for our audiences every day.
Thank you for your ongoing support.
All the best,Dean Buchanan Managing Director – NZME RadioSandra KingCommercial Director – NZME
NZME Radio and three independent radio companies commissioned the TNS independent commercial radio survey.
^Commercial Radio Survey undertaken by TNS New Zealand Feb-Apr 2015, National, Station Share (%), Mon-Sun 12mn-12mn, All 10+, unless otherwise stated.
*Commercial Radio Survey undertaken by TNS New Zealand Feb-Apr 2015, Auckland, Station Share (%), Mon-Sun 12mn-12mn, All 10+, unless otherwise stated.
Click the title of the results below which you would like to access:
To view the Statement of Independence, please click here.