APN New Zealand Media has today confirmed that the weekday New Zealand Herald will be moving to a compact format in September 2012 in conjunction with a redesign of its award winning website nzherald.co.nz.
As a multi-media brand, The New Zealand Herald is constantly considering ways to improve the delivery of high quality journalism and content to New Zealanders. As part of this process, a compact format has been under consideration for some time, as well as new content and design across the print and digital platforms.
Commenting on the change, Martin Simons, Chief Executive, APN New Zealand Media said, “This is an exciting time for The New Zealand Herald. We’ve been testing the concept with our readers and had excellent feedback that demonstrates a clear demand for a weekday compact. The new design allows us to improve the way we integrate and deliver weekday news and information across both the compact format and our digital offering, nzherald.co.nz.”
The award-winning Weekend Herald will remain in its present broadsheet format, as that layout is more suited to a leisurely read at the weekend.
Ahead of the launch in September, The New Zealand Herald will continue an extensive consultative process with readers, advertisers and other stakeholders to test design concepts, new content development and integration with existing digital platforms.
‘We are committed to the ongoing delivery of quality journalism and the new format allows us to explore creative ways of delivering New Zealanders the news and information they require. We look forward to revealing the new look weekday Herald in September and marking another important milestone in The New Zealand Herald’s 150 year history,” concluded Simons.
A confirmed launch date will be announced in the coming weeks.
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