28 May, 2014

In response to the ever increasing consumption of video content by New Zealanders, the NZ Herald has launched In-Read video – a new video advertising unit delivering engaging content to readers throughout the Herald’s dedicated environments.

Unlike traditional pre-roll videos In-Read videos are standalone, meaning they can play without being connected to video content. Displayed within an article they begin when 50% of the unit is visible with sound starting when the cursor hovers over the video.

The video ad unit can play any length of video from a 30” TV commercial to movie trailer.

“Video is a major part of our future. 80% of internet users can recall watching a video ad in the last 30 days and coupling that with the Heralds 1.2 million visitors* every week this is a major development for advertisers,” says Spencer Bailey, General Manager of Digital at APN.

Video ad spend in New Zealand has increased by 30% year on year** and the Herald has responded to this demand by giving advertisers a new platform to provide valuable video content to consumers.

Donna Gurney, APN Agency Sales Director says: “we’re excited to bring a new offering to our advertising mix. In-Read video has opened the doors to longer format videos to run on the Herald, meaning movie trailers, existing TVC’s and product demonstration videos can sit within our quality and trusted environment.”

In-Read videos are available from today. Please contact your APN Account Manager for more information.

For all media enquiries:
Spencer Bailey
General Manager, Digital
APN News & Media
Spencer.Bailey@apn.co.nz
09 373 9172

* Omniture Discover, total Traffic Jan 26 – March 9 2014
** http://www.pureproductions.co.nz/news/2013-online-video-stats