Newstalk ZB, Coast and ZM Standout Performances for NZME
The final 2017 GfK independent commercial radio survey results round off a stellar year for NZME, increasing its market share by 2.7 percentage points*⁰. Through radio alone NZME and its partners reach almost two million listeners. If you combine all the platforms NZME offers across print, radio and digital, overall audience reach is a staggering 3.3 million⁺.
Matt Headland, NZME’s Chief Commercial Officer says the overall radio market is going from strength to strength and NZME is tracking in the right direction, with pleasing results in key markets.
“We’re in a strong position having spent the last two years repositioning and in redevelopment mode. The News/Talk market is particularly healthy as you can see from Newstalk ZB’s results and the resurgence of Urban music brands continues across New Zealand. The high quality of our on-air line-ups and our ability to attract the likes of Toni Street, Brodie Kane, Sam Wallace and Simon Barnett, means talking with advertisers whether directly or via our advertising agencies, is hugely exciting and of course this bodes for a great 2018 and beyond.”
Headland says iHeartRadio is now a well-established channel amongst advertisers. Boasting 35% growth year on year with 689,632 registered users⁺⁺ and an average of 286,899 people listening to iHeartRadio each month⁺⁺⁺.
“iHeartRadio adds another dimension for advertisers providing them scope to create their own station for an event or campaign or to tap into highly engaged listeners via the app. With over 2.4 million hours of listening on average each month (up 67% on last year⁺⁺⁺⁺) this trend and the popularity of iHeartRadio for listeners and advertisers will continue.
NZME’s Group Director Entertainment, Dean Buchanan says the redevelopment work is paying dividends, highlighting the influence ZM now has in the market.
“ZM deserves a pat on the back having grown in all four surveys of 2017^. They are up across all key demographics and are phenomenally strong^^. Big shout-out to Fletch, Vaughan and Megan, Jase and PJ who are number one 18-39 throughout the country in Breakfast and Drive^^^.”
Coast is again the number one Music station for all people over 40*^.
“The Coast team are constantly challenging themselves to ensure the station delivers every day by engaging with what’s going on in listeners’ lives while playing the music they love. We’re expanding the Coast offering with a local show in 2018 hosted by the popular Brian Kelly in the Coromandel and Tauranga and listeners will continue to enjoy starting their days with Jason Reeve hosting the national Breakfast across the rest of New Zealand.
“We’re also rapt with how The Hits has performed this year, with Sarah, Sam and Toni growing their audience in the last two surveys^^^^ and in Christchurch, Brodie Kane has returned home to join Dave Fitzgerald on a new Breakfast show.”
Over summer the ACC team will be back with their irreverent take on cricket commentary on iHeartRadio and holiday makers will now be able to enjoy great music on The Hits and Coast on new frequencies in the Coromandel.”
Of course, NZME’s front runner, Newstalk ZB has again won top place nationally for a number of categories:
NZME Managing Editor Shayne Currie believes there is more growth to come following indepth coverage of the general election and aftermath.
“It’s been a huge year - 2017 has set the bar high with the projects we’ve delivered as a combined newsroom, but I am also excited about what we have in the pipeline. Newstalk ZB is where people turn to be informed, educated, challenged and entertained. Our stellar line-up continues to attract the top interviews, and we’re really excited to be welcoming Kate Hawkesby to the airwaves from January and Simon Barnett in 2019.”
NZME wish you all a safe and happy holiday. Here are a few tips to see you right this festive season.
GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand Survey 4 2017, Cumulative Audience (000s), Mon-Sun 12mn-12mn, People 10+ (unless otherwise stated). Includes 95bFM, Humm FM and WTV’s radio stations; Chinese Radio AM936 and FM 99.4 Chinese Voice. Any comparisons made are done with GfK Survey 3 2017 (unless otherwise stated).:
⁰Total New Zealand 2 2016.
*Commercial Share %, Mon-Sun 12mn-12mn, People 10+, unless otherwise stated.
^Cumulative Audience (000s), Mon-Sun 12mn-12mn, People 10+, unless otherwise stated. ^^Cumulative Audience (000s), Mon-Sun 12mn-12mn, People 10+, 10-17, 18-34, 25-44, 25-54, 45-64, 55-74, MGS with kids.
^^^Cumulative Audience (000s), Mon-Fri 6am-10am and 3pm-7pm, People 18-39.
^^^^Cumulative Audience (000s), Mon-Fri 6am-9am, People 10+.
***Commercial Share % and Cumulative Audience (‘000’s), Mon-Fri 6am-8.30am, People 10+.
****Commercial Share %, Mon-Fri 4-7pm, People 10+.
*****Commercial Share % and Cumulative Audience (‘000’s), Mon-Fri 8pm-12mn, People 10+.
⁺Nielsen CMI Q4 16 to Q3 17. September 17 Fused. AP10+. Based on unduplicated weekly reach of NZME newspapers, radio stations, and monthly domestic unique audience of NZME’s digital channels.
⁺⁺iHeartMedia November 2017.
⁺⁺⁺Omniture, Google Analytics, Localytics 2017
⁺⁺⁺⁺AdsWizz, StreamGuys 2017.