Radio Sport is an easy fit for businesses after the male consumer.
From young guys into their sport, to fans, to yesterday’s sports participants – they form a very diverse consumer group and include homeowners in the higher income bracket, business decision makers, fathers and mates.
Men buy everything from big screens, home audio, computers and electronics to outdoor entertainment equipment. The Radio Sport listener is an interesting, active and affluent consumer.
SOURCE: Nielsen CMI Fused Q1 18 - Q4 18 Dec 2018, GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand Survey 4 2018 (NB: Waikato Survey 3 2017), Commercial Share (%), Mon-Sun 12mn-12mn, People 10+, unless otherwise stated.