Herald Sport

The Herald Sport section caters to a broad male audience, which has interests in an enormous number of products and services.

Sport is perfectly positioned to deliver a big audience of affluent male readers.

The Herald Sport section is an essential service for many of our readers, with the advantage for advertisers of being in front of readers before other advertising messages clutter the environment.

Advertisers benefit from aligning their brand to an environment packed with fantastic stories about the world’s biggest sporting heroes and their achievements in the country’s best-read newspaper, award-winning website, mobile site and app.


The Herald’s sports section is the ideal destination for readers who want to know what’s important in the world of sport from a New Zealand perspective. Previews, results and analysis, alongside important news and insightful interviews, are attractively packaged and presented to satisfy both the sports fanatic and the casual fan.

Our award-winning journalists, among the nation’s most accomplished media performers, are dedicated professionals who seek out fresh angles and insights across the whole range of sport, from the All Blacks to the Breakers, from the Olympic Games to World Cup football and from netball to surfing.

Monday-Thursday: in front of a daily sport-business lift-out.
Friday: SuperSport is a standalone lift-out.
Saturday: Sport is the big second section in the broadsheet Weekend Herald
Sunday: Packed with colour, superb layout and a ‘late to press’ capability defines the Herald on Sunday Sport section, which classically positioned as a reverse front page.


The Sport section of nzherald.co.nz is a fast and comprehensive service that brings readers in through the day and night for breaking news, entertaining and informative video, quick post-match analysis and must-read rolling blogs on all major sporting events. In summer, many thousands of readers keep an eye on cricket test matches from their office desks or second-screen in front of the TV at the weekend, sharing comments with blog commentators and other readers.

The Sport team’s integration with Radio Sport gives it access to an extended range of news and views published on all platforms. Podcasts of some of the best radio moments also appear online.

All major and most minor sports are covered in The Herald Sport, in print and online.

Herald Sport includes

  •   Sport videos
  •   Rugby
  •   Rugby League
  •   Cricket
  •   Basketball
  •   Netball
  •   Live Scores
  •   Motorsport
  •   Golf
  •   Football
  •   Tennis
  •   Racing
  •   Yachting
  •   Sport features

Reader Motivation

"My reasons for reading the Herald’s sport content differ depending on what day in the week it is! On Friday, I’m getting excited about what’s coming up over the weekend. On Sunday, wrap up the big games that happened over night. On Monday, let’s dissect the game – who played well, who’s getting dropped for next week etc. During the week I love reading player profiles & discovering the next big star."

Source: Nielsen CMI Q1 19 - Q4 19 15+
SOURCE: Nielsen Online Ratings Monthly Unique Audience Feb 2020

"Celebrating a national passion, the Sports section provides ideal ad placement options alongside comprehensive coverage and the latest sports results from New Zealand and around the world."

Total Brand Audience


Mon - Sat Weekly Print Readership


Monthly Digital Audience