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The New Zealand Herald, Weekend Herald, Herald on Sunday, NZME. Local Network Newspapers, and their inserted magazines mainly operate a modular ad system.

Modular advertising is a term used to describe ads that are based on standard fixed sizes and shapes rather than variable columns and centimetres.

Compact, Square Compact and Broadsheet pages are divided into modules, a Compact Page measuring 8x8 modules, a Square Compact 6x6 modules and a Broadsheet page 12x12.

Classified advertising in products such as HeraldHomes, Driven and HeraldJobs can be booked on a column centimetre or per line basis.

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