MEDIA RELEASE – 28 October 2020
OneRoof surges ahead in real estate's hottest month of 2020
In New Zealand real estate's biggest month for sales and listings, OneRoof.co.nz outpaced its rivals, with record numbers of Kiwis turning to the property site for listings and information.
OneRoof grew 44 percent in September and reached its biggest audience ever, according to the latest Nielsen figures.
The month on month increase was significantly higher than other real estate listing sites, including TradeMe Property, whose audience was up only five percent.
OneRoof general manager Vikas Verma said: "For six months of 2020, OneRoof has been the second most visited property site and these new Nielsen figures show that it is continuing to grow and is closing the gap with TradeMe Property.
"OneRoof already has more Auckland houses for sale than TradeMe Property so it is heartening to see more and more Kiwis recognise that OneRoof is essential to their property search."
Bayleys Remuera agents Gary and Vicki Wallace said of the latest audience results: “The amazing success that OneRoof is enjoying is well deserved and comes as no surprise. We believe it is fast becoming (if not already) New Zealand’s leading real estate website. The quality of enquiry we receive for our properties on One Roof is simply outstanding. We love OneRoof.”
The figures come as the housing market enjoyed a record September, despite forecasts at the start of the Covid crisis that prices would drop.
The Real Estate Institute of New Zealand announced that the number of residential properties sold last month across New Zealand was up 37.1 per cent on September 2019 - from 6112 to 8377 – the highest number of properties sold in a single month since March 2017 and the highest number of properties sold in a September month for 14 years.
Auckland house sales for September were their highest in 52 months and saw the highest annual increase in sales volumes in 11 years.
OneRoof editor Owen Vaughan said: "The residential property market has gone from ice cold to red hot in a very short space of time. Not only has the market defied expectations of a crash, it has exceeded even the most hopeful predictions.
"Kiwis are looking to buy and sell in numbers not seen since the last boom - and they are turning to OneRoof to carry out their searches and keep up to date with the latest developments. Buyers and sellers know that information is crucial if they are to stay ahead in a rapidly changing market and OneRoof is home to an array of experts that help interpret what is happening.”
OneRoof has been warmly received by the real estate industry since its launch in 2018.
Harcourts Cooper and Co agent Kris Cunningham said: “OneRoof is on the fast-track to becoming New Zealand's leading real estate portal. The site provides awesome search functionality that is unavailable elsewhere. Combined with their social media and data integration they are definitely onto a winning combination that is working great for our vendors.”
Ray White Austar Realty business owner Craig Smith said that OneRoof had been an excellent source of buyer enquiry for his agents. “There is no doubt that we have had the biggest captive audience in terms of viewer numbers ever experienced and have received a lot of enquires from future buyers."
Barfoot & Thompson agent Matt O'Rourke said: "We've used the OneRoof digital platform since the outset and found both the engagement level and quality of enquiry very good. We'll certainly continue to use this product."
SOURCE: Nielsen Online Ratings September AP15+
Cliff Joiner, GM Communications, New Zealand Media and Entertainment. +64212709995 cliff.joiner@nzme.co.nz