New Zealand’s largest advertising network, Adhub has signed ESPN as its most recent publisher to join the growing digital network, dedicated to delivering the most engaging and far reaching digital inventory available in New Zealand.
General Manager of Adhub, Garry Jordan says securing ESPN is a massive win for the Adhub network, allowing the delivery of New Zealand’s largest unduplicated sport audience in partnership with NZME sport, including nzherald.co.nz and radiosport.co.nz.
NZME Sport and the ESPN Digital Network reach 531,000 people each month, generating 10 million page impressions. NZME Sport with ESPN reach 39 per cent more males each month than their main competitor^.
“We are thrilled to announce this exciting collaboration with ESPN, set to strengthen our digital space offerings as the appetite for quality digital environments continues to grow.
“This high profile collaboration will maximise each brand with the ability to engage with audiences daily through a trusted voice in premium content. We are excited about the future as Adhub continues to experience strong growth in audience and ad revenue.”
ESPN New Zealand Head of Sales, Nik Weber says, “ESPN has a fantastic, engaged and passionate sports audience in New Zealand and we are looking forward to working with NZME to deliver great solutions for brands that want to reach sports fans through our respected, industry-leading content.”
Adhub continue to deliver innovative ways to target audiences through their network of sites, attracting an audience of over 900,000^ a month through its network of websites which include realestate.co.nz, interest.co.nz, Golf.co.nz and NZX.com to name a few.
^ Source: Nielsen Online Ratings April 2015 (AdHub Custom Rollup)
For further information please contact:
Niki Schuck PR
+64 27 519 4994
About New Zealand Media and Entertainment (NZME)
NZME is New Zealand Media and Entertainment. It brings together New Zealand’s leading radio, publishing, digital and e-commerce brands that were once known under APN New Zealand, TRN and GrabOne. NZME has over 30 websites and an extensive national digital audience reach of over 1.9million* people every month. The audience is increasingly mobile, with approximately 40%** engaging with our content on mobile devices.
NZME Publishing houses New Zealand’s number one daily newspaper, The New Zealand Herald, The Herald on Sunday and 30 regional and community titles throughout the country. NZME produces New Idea, Girlfriend and That’s Life magazines.
NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the commercial radio station survey NZME operate the number one national network, Newstalk ZB and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News and Media.
*Source: Nielsen CMI Fused Q1 14 – Q4 14 March
** Source: ComScore DaX April 2015