10 April, 2018

NZME is again showing their support for the RSA’s annual Poppy Appeal. This year, their support stretches across all print, digital and radio brands, encouraging listeners and readers to donate and #PinAPoppy to their social media accounts.

This year the RSA is focusing on mental health with the theme Not All Wounds Bleed, hoping to raise awareness of the non-physical injuries veterans and their families face upon return from combat.

NZME invites readers and listeners to visit their specially dedicated site, www.pinapoppy.co.nz, and donate. Donations will give them access to a digital poppy they can share on social media.

NZME Chief Executive Michael Boggs said the company was proud to again be supporting the RSA and their annual Poppy Appeal. "The funds received from the appeal will benefit a lot of people who have made big sacrifices while serving their country; and the families of those veterans.

"The RSA has previously benefited from the generous nature of our readers and listeners and we hope again New Zealanders will get behind this very important cause."

BJ Clark, National President of the Royal New Zealand Returned and Services Association (RNZRSA) says the Poppy Appeal is vital for the care and support of New Zealand’s 41,000 veterans and their families.

“Every year we find more veterans needing help and that can be from very small needs through to major life challenges that require significant support and care. Through the generosity of Kiwis RSA can be there and offer that help. We genuinely appreciate all those who put on the poppy and make a donation during the Poppy Appeal.

“We are also grateful for the support of NZME who get behind us in a major way. It is fitting that having campaigned around New Zealand’s mental health concerns last year, they are getting behind the Poppy Appeal at a time when we are highlighting the mental health challenges experienced by many of our service men and women.”

Poppy Day is Friday 20 April, but you can donate and #PinAPoppy from today until April 25. Visit www.pinapoppy.co.nzto find out more.

 

ENDS

 

For further information please contact:

Kate Barron

NSPR

+64 27 422 0079

kate@nsprltd.com

  

About NZME

NZME is a leading New Zealand media and entertainment business that reaches 3.2 million kiwis[1]. Whether reading, listening or watching, our audience gets the content they want - where and when they want it. NZME offers advertisers a unique opportunity to access its growing audience via a fully integrated multi-platform presence. NZME is listed on the NZX Main Board (code NZM) with a foreign exempt listing on the ASX (code NZM).

www.nzme.co.nz


[1]Nielsen CMI, December 2017 fused database: Q1 17 – Q4 17 (population 10 years +). Based on unduplicated weekly reach of NZME newspapers, radio stations, and monthly domestic unique audience of NZME’s digital channels.