5 May, 2015
NZME launched the NZME Advertising Challenge at the CAANZ Beacon Awards, which were also presented in association with NZME. Group Director Commercial, Sandra King says the company is excited about the Challenge after the success of the competition that ran under the Herald Advertising Challenge title in 2014.
“Last year was the first time we’d run the Challenge and the response and quality of the entries was a tribute to the quality of both creative and media planning being produced in New Zealand. Our media and creative agencies are world-class and after a tough decision the judges awarded FCB the title with their clever concept “Sony’s SideLine Challenge”. Their entry has gone on to win three Axis Awards this year and collected Golds in all four of the categories they were nominated for at the Beacons (Best Collaboration, Best Launch, Best Smart Idea and Consumer Durables). That’s an impressive line-up for FCB off entering the Challenge.”
NZME revealed the 2015 Challenge by placing cards (attached) and a torch on the tables for each attendee at the CAANZ Beacon Awards, cleverly playing on FCB’s success in the ‘spotlight’ as a result of being the winner last year.
Entries open for the NZME Advertising Challenge on 4 May 2015 with the winning campaign now receiving a $400,000 rate card media value (was $250,000 in 2014)and a trip for two, from the winning team, to attend the Festival of Media Asia Pacific held in Singapore in 2016.
King believes the secret for success lies in new thinking, experimentation and collaboration with NZME’s diversified channels.
“Collaboration is what the Challenge has at its heart; it’s about fostering great partnerships between NZME and creative and media agencies across our channels - digital, radio, events, print, experiential and eCommerce. It’s about teams being uninhibited and creating what you have always wanted to do for a client but have never been able to because of restraints or budget limitations. Ask yourselves what’s the one big idea you could really bring to life across NZME’s assets?”
The exact details and conditions of the Challenge can be found here www.nzmeadchallenge.co.nz
General Manager Media Client Service for FCB, Simon Teagle says the NZME Challenge was more than a challenge from NZME to advertisers.
“In effect NZME welcomed advertisers to challenge them and with the Sony Sideline Challenge we did just that. For the first time in its 151 year history The New Zealand Herald relinquished editorial control to a handful of passionate photography readers, and published the weekends sporting highlights that they captured on the Sony a6000 DSLR camera. FCB and NZME developed a media first, which generated engagement and importantly exceeded Sony’s sales targets. We are very much looking forward to participating in the 2015 NZME Challenge.”
King says the NZME Advertising Challenge and sponsoring three main awards and the Best Dressed at the 2014 Beacon Awards is about giving back.
“Creative teams and media agencies are essential partners for NZME. Being the main sponsor of the awards and initiating the Challenge again for 2015 allows us to say thank you for your support but importantly also aids the industry in showcasing the creative talent we have in New Zealand.” The winners of the NZME sponsored awards were:Best Use of Digital:
Gold winner: FCB Media for Inland Revenue – Finding the ‘unfindable’
Silver winner: OMD NZ for Sky Network Television – Down with the King.Best Integrated Campaign:
Gold winner: FCB Media for Health Promotion Agency – Behaving like a Beer.
Silver winner: Y&R New Zealand for HRV – HRV Pure Invironment Project Media Agency of the Year:
Winner MBM (For second year in a row)Best Dressed: (Each won $1,000)
Female: Kate Gamble from ZO
Male: Jed Misa from Fuse/OMD
The CAANZ Beacons NZME Best Dressed People’s Choice Award is a new award providing entrants into the Best Dressed with a further opportunity to win $1,000. The winner was Sophie Lewis from Ambient Group as a result of receiving the most votes (Likes) on NZME’s Advertising Facebook page www.facebook.com/nzme.advertising
For more information about the NZME Advertising Challenge go to www.nzmeadchallenge.co.nz
ENDSFor further information please contact:
Niki Schuck PR
+64 21 911 332 OR firstname.lastname@example.orgAbout New Zealand Media and Entertainment (NZME)
NZME is New Zealand Media and Entertainment. It brings together New Zealand’s leading radio, publishing, digital and e-commerce brands that were once known under APN New Zealand, TRN and GrabOne.
NZME Publishing houses New Zealand’s number one daily newspaper, The New Zealand Herald, The Herald on Sunday and 30 regional and community titles throughout the country. NZME produces New Idea, Girlfriend and That’s Life magazines.
NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the commercial radio station survey NZME operate the number one national network, Newstalk ZB and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News and Media.