NZME is expanding its event business acquiring nine regional events owned by Peacock Promotions. NZME already manages the highly successful ‘Home Shows’ in Northland, Rotorua, and Wanganui and fashion events under the Indulge brand in the Bay of Plenty.
Group Strategy and Operations Director, Carolyn Luey says the acquisition strengthens NZME’s event proposition throughout New Zealand with the addition of wedding, home and women’s life-style events in Dunedin, Invercargill, Christchurch, Wellington, Palmerston North, Hamilton and Tauranga.
“Regional expos and events are exceptionally popular with over 80,000 people attending in the past 12 months. The potential for businesses to engage with consumers is massive at a local community level in both the North and South Islands as a result of this acquisition.”
Peacock Promotions owners, Rob and Christine Woodhouse, will be retained as consultants for the remainder of 2015 and their 10 staff will continue to provide dedicated resource to enable expansion of the number of events delivered in the regions.
“We’re thrilled with the result. Given their dominance in the New Zealand media landscape it’s very satisfying to know the company we have built, will remain a significant driver of growth in local communities.”
For further information, contact: Niki Schuck PR +64 21 911 332 or firstname.lastname@example.org
About New Zealand Media and Entertainment (NZME)
NZME is New Zealand Media and Entertainment. It brings together New Zealand’s leading radio, publishing, digital and e-commerce brands that were once known under APN New Zealand, TRN and GrabOne.
NZME Publishing houses New Zealand’s number one daily newspaper, The New Zealand Herald, The Herald on Sunday and 30 regional and community titles throughout the country. NZME produces New Idea, Girlfriend and That’s Life magazines.
NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the commercial radio station survey NZME operate the number one national network, Newstalk ZB and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News and Media.