Following their recent success in growing their audience, NZME is building on their strong senior Auckland commercial team.
A number of key roles have been confirmed, with each person chosen for their ability to unearth and recognise opportunities for clients.
Radio is a key vertical for NZME and the new structure of the senior Auckland commercial team reflects that. The recent commercial radio survey featured some strong wins for NZME; combined with their partners, they are Auckland’s Number One Radio Network†⁰, taking the top spots in Breakfast, Morning and Drive^⁰ - all the major day parts. Newstalk ZB is the most listened to station for the region.*
Jaana Collins has been appointed to GM of Radio Revenue - Agency. Collins has over 10 years radio experience working across multiple roles in both direct and Agency for TRN and NZME. She has a deep understanding of agency requirements and is passionate about radio as a medium. The role will have a focus on identifying and developing market and client specific strategies.
Paul Hancox, Head of Revenue for NZME says, “It’s great to have Jaana Collins in the new role of GM radio agency. Jaana brings a wealth of radio knowledge and in her new role will be looking at a wide range of audience demographic solutions”
Greer Ell is the newRadio Commercial Lead – Auckland, a senior member of the Auckland Direct team. The role works closely with the Auckland direct sales team to explore opportunities in radio. Ell works with the team on integration and delivery, solidifying NZME radio brands as the premiere media partner of choice for New Zealand businesses. She has 12 years’ experience in radio sales, and an in-depth knowledge of the radio market. Ell’s appointment rounds out the high performing Auckland direct sales team, led by Neil Jackson, Head of Sales.
Hancox says, “NZME is committed to both radio as an industry and growing radio revenue. By investing in a strategic senior radio commercial team we are able to use this platform to achieve fantastic results for clients all over New Zealand, regardless of if they want a nationwide campaign or to reach their grassroots community.”
Focusing on print, another crucial vertical for NZME, is Chris Rudd with his recent appointment to Head of Print. Working across the entire print business including regional revenue, direct and agency, Rudd’s role is to ensure creative and cohesive content and advertising opportunities are available across NZME’s entire suite of newspaper and magazine titles. With 20 years experience in media across direct and agency clients, and having previously led the agency team, Rudd is well positioned to deliver results for advertisers.
The New Zealand Herald has a daily average issue readership of 453,000, with 806,000 Kiwis reading the paper across the week. It maintains an impressive and engaged daily brand audience of more than 1 million people.#
The Herald on Sunday is the best-read and top-selling Sunday newspaper, and the NZME regional papers are well read; combined, the regional titles reach 148,000 people on an average day.#
These new roles complement the recent hires of Nikki Stevens as GM – Wellington and Australia Agency Markets, Andy Taylor as Trading Director, Margaret Hawker as Agency Team lead – Integration, and Hayley Braisby in the role of Auckland Team Lead.
GfK Radio Audience Measurement, Commercial Radio Stations, Auckland Survey 3 2018, People 10+:
†Cumulative Audience (000s) and Commercial Share (%), Mon-Sun 12mn-12mn.
⁰Includes BBC 95bFM, Humm FM and WTV’s radio stations; Chinese Radio AM936 and FM 99.4 Chinese Voice.
^Cumulative Audience (000s) and Commercial Share (%), Mon-Fri 6-9am, 9am-12pm and 4-7pm. *Commercial Share (%), Mon-Sun 12mn-12mn.
#Nielsen CMI Q3 2017 – Q2 2018, AP15+ YOY CMI Q3 16 – Q2 17.
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NZME is a leading New Zealand media and entertainment business that reaches more than 3.3 million kiwis. Whether reading, listening or watching, our audience gets the content they want - where and when they want it. NZME offers advertisers a unique opportunity to access its growing audience via a fully integrated multi-platform presence. NZME is listed on the NZX Main Board (code NZM) with a foreign exempt listing on the ASX (code NZM). www.nzme.co.nz
 Nielsen CMI Fused Q2 17 – Q1 18 April 2018 AP10+. Based on unduplicated weekly reach of NZME newspapers, radio stations, and monthly domestic unique audience