6 May, 2015

New Zealand Media and Entertainment (NZME) and the New Zealand Asian Leaders (NZAL) have formalised their relationship with NZME becoming a major sponsor of the highly dynamic professional business group. 

Mai Chen, a contributor to The New Zealand Herald, is the founder and Chairperson of NZAL. Chen says that the sponsorship is significant given the changing face of New Zealand.

“In Auckland, in particular, where one in four people are Asian, but also throughout the country, mainstream media need to have this type of expertise embedded into their operation. NZAL networks with all of New Zealand’s key Asian media organizations. The makeup of customers is changing which means the way in which media communicates needs to reflect our changing demographic.

NZME Group Director Commercial, Sandra King says the partnership will see NZME working closely with NZAL.

“NZME has been engaged with the Asian business community in New Zealand for some time but this partnership will see us ramping up our business content offering in key areas of interest and relevance to this community.”

Chen believes that the partnership sends a strong message.

“NZAL has a significant membership base within the Asian business community and this partnership will enable exposure for our members to one of New Zealand’s largest media organisations. Our first joint NZAL/NZME event in June will be a session on "How best to communicate with Asian New Zealanders as customers and citizens.”



For further information or to speak to Sandra King please contact:

Niki Schuck PR

+64 21 911 332



To speak to Mai Chen

+64 21 565 709



About New Zealand Media and Entertainment (NZME)

NZME is New Zealand Media and Entertainment. It brings together New Zealand’s leading radio, publishing, digital and e-commerce brands that were once known under APN New Zealand, TRN and GrabOne.

NZME Publishing houses New Zealand’s number one daily newspaper, The New Zealand Herald, The Herald on Sunday and 30 regional and community titles throughout the country. NZME produces New Idea, Girlfriend and That’s Life magazines.

NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the commercial radio station survey NZME operate the number one national network, Newstalk ZB and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News and Media.



About New Zealand Asian Leaders (NZAL)

NZAL is a professional organisation for Asian New Zealanders who are CEOs and leaders in their field and for high achieving Asians in New Zealand who aspire to become leading CEOs. The vision of NZ Asian Leaders is to promote, educate and build a critical mass of top Asian leaders and emerging leaders from/in NZ to maximize the successful business interface with Asia for the benefit of NZ economy.