The latest TNS New Zealand Commercial Survey 2/2014 results, released today, show that NZME., formerly The Radio Network (TRN) has had an exceptional result from a fresh start. “We did bloody well given the scale of changes we’ve been through in the past six months,” Managing Director Dean Buchanan said. “The changes, the most significant in the industry in many years, have been all about repositioning our brands to appeal to a younger audience whilst retaining the strengths of NewstalkZB and we’re off to a great start.”
Chief Content Officer Gemma Fordham agreed with Buchanan. “We’ve changed everything about ZM except the name. And with major changes with The Hits as well we are happy with the debut ratings results. “To have had growth across the board from 10-44 years in a debut survey after such significant changes is quite frankly astounding and unexpected.”
NewstalkZB and Mike Hosking lead the way again dominating as the number one station nationwide+ and New Zealand’s number one breakfast show++.
Nationwide Coast is the number one first equal music station again.+
Auckland’s The Hits has debuted as the number one at work station (9am-5pm)# and at number 3 nationwide – 25-44, with 84,900 listeners in Auckland alone.**
ZM ranks at number two nationally 18-34 cume, an outstanding result after significant brand repositioning.***
Nationwide Hauraki has increased its cume by 29,300 and a 40% increase in breakfast* with Matt Heath, Jeremy Wells and Laura McGoldrick moving all the way to 12th from 13th position.++In Auckland Hauraki’s breakfast+++ and drive shows++++ have more listeners than major competitor The Rock in its 25-44 male demographic.
Auckland’s Mix98.2 has delivered a fantastic debut result, with 29,100 listeners in just 12 weeks.*****
“When you look at these results, this is a fantastic achievement for NZME.,” Buchanan said. “The past few months have been about rejuvenating our brands, especially ZM and of course the launch of stations The Hits and Mix98.2. We have made bold moves and feel strongly that we have set ourselves up for the future. We are particularly excited about the growth potential of The Hits and ZM moving forward.”
Fordham said today’s results showcase the importance of delivering a multi-platform audience experience. “We know our audiences are mobile and tech savvy,” she said. “The digital results we have seen for ZM and The Hits so far are impressive. Our talent loves to interact via all mediums and they are all extremely engaged across all hours of the day whether they’re on-air or, online or via social media.”
NZME. radio network Average Unique Browsers have grown 120% from April 1 to September 30, with page impressions increasing by 110%****
ZM Average Unique Browsers have grown 109% from April 1 to September 30, with page impressions increasing by 129%****
The Hits’ Average Unique Browsers have grown 225% from April 1 to September 30, with page impressions increasing by 151%****
239,471 iHeartRadio registered users
“It’s pleasing to see that there are great indications of further success for NZME. radio across the country,” Fordham said.
TNS New Zealand Commercial National Survey 2/2014 (unless otherwise stated)
*Group Stat: (All 10+ Mon-Fri 6am-9am NW Cume)
# The Hits: (25-44, Mon-Fri 9am-5pm, Auckland Station Share)
^All 10+, Mon-Sun 12mn-12mn, National share
** The Hits: (All 25-44 Mon-Sun 12mn-12mn Network Share)
*** ZM Stat (All 10+ NW Cume Mon-Sun 12mn-12mn)
****Nielsen Market Intelligence Average Daily Unique Browsers and Page Impressions April 1 – Sept 30.
***** Mix Stat (All 10+ Akl Cume Mon-Sun 12mn-12mn)
+ All 10+ Nat Share Mon-Sun 12mn-12mn
++ All 10+ Nat Share Mon-Fri 6am-9:00am
+++ Auckland 25-44 males cume 6am-9am Mon-Fri and 6am – 9am Mon-Fri
++++ Auckland 25-44 males cume 6am-9am Mon-Fri and 4pm-7pm Mon-Fri
*Nielsen Market Intelligence Average Daily Unique Browsers and Page Impressions – April – September 2014.
For more information or to speak to Dean Buchanan or Gemma Fordham please contact:
Niki Schuck PR
+64 21 911 332