The New Zealand Herald

Audience Profile

The New Zealand Herald

How readers engage with daily newspapers

Daily newspapers engage primarily by ‘educating’, they also engage by ‘absorbing’ and ‘altering thoughts and feelings’.

Reader Profile

The New Zealand Herald presents an audience profile with an even gender split. Readers tend to be well established, enjoying the strong earning capacity in empty nester households.

Source: Nielsen CMI Fused Q2 19 - Q1 20 April 2020

Female: 49.28%

Male: 50.72%

Top 3 Socios: 62.38%

Top 3 Occupations: 23.80%

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Lifestage One – Dependent Children: 4.93%

Lifestage Two – Independent Young Adults: 18.75%

Lifestage Three – Adults with Young Families: 18.87%

Lifestage Four – Adults with Older Children: 22.00%

Lifestage Five – Empty Nesters: 35.46%

Home Owners: 69.71%

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NZ Herald Online

How readers engage online

With the move towards digital, multi-screen consumption is becoming the norm. With the internet at their finger tips, consumers are smarter and have the ability to investigate and research online.

Source: Nielsen CMI Fused Q2 19 - Q1 20 April 2020