The New Zealand Herald

For over 150 years, The New Zealand Herald has connected Kiwis to the nation, the world, and to what matters to them.

The Herald is part of the fabric of New Zealand, growing from a daily newspaper to an award-winning website, mobile site and apps. The Herald enables advertisers to reach a premium audience wherever they are - at work, at home or on the move, through flexible, relevant and cost-effective campaigns.


The New Zealand Herald is the country’s number one daily newspaper and connects with almost half a million New Zealanders daily. Whether targeting a mass market or a specific segment, The New Zealand Herald helps advertisers achieve their goal with our range of advertising environments and integrated solutions.

The New Zealand Herald was awarded Canon Newspaper of the Year, as well as Best Newspaper Design.


NZ Herald’s website is one of New Zealand’s most successful digital destinations.  Through its constant innovation and development, NZ Herald Online provides advertisers with a platform to engage with its premium audience through display, native and bespoke advertising.


NZ Herald's award-winning mobile sites and apps enable users to get their news fix, wherever they are. Easily accessed from mobile devices, this is a place to reach a growing audience of people who have embraced the latest technology and are constantly finding new ways to use it.

NZ Herald mobile provides advertisers with a unique opportunity to tailor interactive and smart messages to a market that is accessing the latest news on the move.

The New Zealand Herald includes: 


Reader Motivation


“I look to the Herald to keep informed, when and where I need to be.”


“I trust what the Herald has to say, and appreciate the varying levels of depth it provides – from short bite-sized summaries for when I’m short on time, to the in-depth review that I can pore over later – it all helps me be better informed.”


Source: Nielsen CMI Q2 19 - Q1 20 15+
SOURCE: Nielsen Online Ratings April 2020

"The New Zealand Herald, the more you know the better."

Total Weekly Brand Audience


Monthly Digital Audience


Weekly Print Readership



The New Zealand Herald'S AUDIENCE PROFILE