To maximise NZME’s rural audience we are now collating all rural content and channeling it through an overarching, single brand, The Country. Therefore creating an integrated, multi-channel brand for NZME advertisers to align themselves with.
The Country covers all the local rural news and views in our communities, plus the big national topics that face farmers and growers today – investigated by some of New Zealand’s top journalists across multiple channels including radio, print and digital.
The Country - Print
Published across five daily newspapers, and the Te Awamutu Courier, The Country reaches an estimated audience of 181,000* readers every Thursday, bringing them a comprehensive package of the facts, figures and opinions the primary sector needs to know.
The Country’s presence will continue online, with its editorial content featuring across all NZME Local Network websites, as part of the nzherald.co.nz network.
From respected business journalist Fran O’Sullivan to key rural commentators from NZME Radio, backed up by the on-the ground agriculture and horticulture reporters at each of our newspapers, we have a star lineup telling the stories that make up The Country.
They delve into the issues of markets, politics and resource management, offer a comprehensive roundup of rural property price trends and market condition and update readers on technology and innovation, sustainability and the environment, rural industry training and all the new developments in farming and growing.
The Country - Radio + Digital
Beginning as a half-hour rural feature in 1994, as The Farming Show on just one Southland radio station, The Country is now an integral part of the New Zealand rural community.
The Country radio show is a daily one hour programme, Monday - Friday 12-1.00pm, housed on Radio Sport, Hokonui and Newstalk ZB stations (outside of Auckland and Wellington) as well as online at www.thecountry.co.nz
Listeners can also tune in anywhere in New Zealand via iHeartRadio. Click here to listen.
Updated daily, www.thecountry.co.nz offers the latest news and comment on farming, the economy, politics, sport and weather.
The Country is hosted by Jamie Mackay, New Zealand’s leading rural broadcaster and commentator.
We also have The Country - Early Edition, from Monday - Friday 5-6.00am on Radio Sport and Hokonui. The Best of The Country also airs Saturday morning 6-7.00am, on Newstalk ZB and Hokonui.
"The Country covers all rural news and views in our communities, plus the big national topics that face farmers and growers today."