Te Awamutu Courier

“The Te Awamutu Courier has been part of the community since 1911 when AG Warburton started the Waipa Post from his Alexandra Street premises.

In 1936 the name was changed to Te Awamutu Courier, and until this year we have been operating from the same site (103 years).

The weekly publication (Thursday) is distributed free to about 14,000 homes in Te Awamutu and surrounding rural areas, including the villages of Kihikihi, Pirongia, Ohaupo and Kawhia, and we have a long-standing and loyal readership."

Dean Taylor, Editor, Te Awamutu Courier

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It is known as the ‘Rose Town’ of New Zealand because of the large public rose garden which attracts busloads of tourists each year. Interest in a wide range of sports is particularly high.

Te Awamutu is the administrative base for Waipa District, which encompasses Te Awamutu and Cambridge, and is the administrative base for Western Waikato Police. Major employers in the area are Fonterra, the Justice Department (Waikeria Prison), Te Wananga o Aotearoa and a large number of rural businesses.

The district has just celebrated 150 years since the Land Wars of 1964 and subsequent settlement by Pakeha and growth of the towns and villages.

The editorial emphasis is on stories which affect and involve local residents – their environment, employment, achievements, aspirations, deeds and misdeeds. The aim is for reporting based on honesty, integrity and decency.

Consumer Perception

Te Awamutu Courier presents a very diverse readership profile, with readers of all ages engaging with the Courier every day. A significant proportion of its readers are main household shoppers, reflecting a female skew in its reader profile.

""Te Awamutu is a thriving service centre for a rich agricultural hinterland and is home to a high number of retired farmers.""

Weekly Print Readership

Source: Nielsen CMI Q2 19 - Q1 20 15+