Confident, informed and in control, the Newstalk ZB audience is the backbone of the New Zealand economy. Because of their role in business they make big calls on a daily basis and keep our economy humming.
Successful car dealerships, travel agents, and restaurants often have ZB listeners to thank, because these decent earners are decent spenders too.
Working long hours in the office means their personal time is just that much more important. Need to travel? So much simpler to engage a travel agent. Commuting to work every day? Might as well enjoy it and upgrade the car again. Groceries to be bought? Online is a time saver. Need to be up to speed on world events but short on time? Just as well ZB's on in the car then.
"The best news and talk back all day"
Main Income Earners312,200
SOURCE: GfK Radio Audience Measurement, Commercial Radio Stations, Total 4/2019, M-S 12mn-12mn (unless otherwise stated), AP10+, Cumulative Audience