Hawke's Bay Today

Audience Profile

Hawke's Bay Today

Hawke's Bay Today readers are generally in very financially comfortable living situations. Their earning capacity is well ahead of the regional average, and they are inclined to indulge from time to time – especially if it involves food or wine.

Source: Nielsen CMI Fused Q2 19 - Q1 20 April 2020

Female: 41.86%

Male: 58.14%

Top 3 Socios: 43.02%

Top 3 Occupations: 10.47%

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Lifestage One – Dependent Children: 9.30%

Lifestage Two – Independent Young Adults: 11.63%

Lifestage Three – Adults with Young Families: 17.44%

Lifestage Four – Adults with Older Children: 18.60%

Lifestage Five – Empty Nesters: 43.02%

Home Owners: 66.28%

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