The Eastern seaboard is renowned for its long golden sand beaches and bays which host a continuing series of water activities, with surf lifesaving and surfing tournaments, surf boat carnivals, Thundercat racing, adventure racing covering land and sea, stand up paddleboarding, kayaking, fishing in all its forms, and swimming.
Whangamata is world famous for its Beach Hop, an annual celebration of American automobiles, rock 'n roll and fun. During this five-day event the town's population swells to around 120,000 people – amazing that such a small town can cater to the needs of so many people, and do it very successfully.
Whangamata, Whitianga, Whiritoa and points in between are popular beachside resorts, sleepy during winter time but bursting out in summer with Whangamata's population booming from 3500 permanent residents to about 50,000 during Christmas and New Year.
"Coastal News is a free Whangamata-based weekly community newspaper delivered to homes and businesses along the Eastern seaboard of the Coromandel Peninsula, from Waihi to north of Whitianga."