View Latest

August 2017

Targeting Regional NZ + The Live Well Festival Is Back

Wednesday, August 9, 2017

It is a natural instinct to target as many people as possible with your marketing campaign. However, tailoring your marketing efforts to specific regions and audience groups is a much more effective form of advertising. NZME has over 40 offices around New Zealand so we can help ensure you are talking to your target audience...4 in 10 people are now living outside the main metro centres.* Take a look at this study from Nielsen in conjunction with News Works to find out more about the growing regions. Available in 25 different markets, The Hits provides advertisers with the opportunity to target regional audiences. Or alternatively, target the biggest economic driver in New Zealand - the rural community with The Country and Hokonui. The Live Well Festival is back for a second year and it is even bigger and better. Be quick and book your exhibitor space now! Plus, WIN a $4,000 weekend escape with ZM. Remember, you can also like us on Facebook and LinkedIn where we regularly provide advertising trends, case studies, industry news and a few things to make you smile. MORE

Content Marketing + MyRepublic's Cash Drone

Wednesday, August 23, 2017

Who doesn’t like a good story? The advertising landscape has changed dramatically over the years and companies have to rethink how they deliver their brand messages. Branded content is a unique way of reaching consumers through quality storytelling. Find out more about what branded content can do for your business in this week’s newsletter… Since launching our content marketing team here at NZME, we’ve taken five branded content products to market. In this newsletter Cassie Roma, our GM Content Marketing, delves deeper into Content Marketing and our capabilities to bring it to life. Food giant Nutella took their first venture into branded content with their Spread the Happy campaign. A crafty integrated Radio and Social campaign with ZM resulted in an increase in sign-ups and brand awareness for MyRepublic. Plus, WIN a weekly William Grant and Sons Whiskey prize pack with Radio Sport. Remember, you can also like us on Facebook and LinkedIn where we regularly provide advertising trends, case studies, industry news and a few things to make you smile. MORE

NZME Accelerates Plans for Digital Growth

Thursday, August 31, 2017

NZME has created a new Digital business unit, bringing together its digital capabilities under one umbrella to accelerate its digital programmes to grow audiences and revenue. MORE