The New Zealand Herald has continued to increase its readership year on year according to the latest Nielsen survey released today.
The New Zealand Herald print readership has increased by 23,000 readers from this time last year, with daily average issue readership sitting at 453,000. 806,000 Kiwis are reading the paper across the week.
The Herald on Sunday remains the best-read and top-selling Sunday newspaper, with 89,000 more readers than the Sunday Star Times and 247,000 more than Sunday News. The Weekend Herald has maintained its readership with over half a million readers. The weekend magazines, Canvas, Weekend, Sunday Travel and Spy all saw an increase in readership compared to last year.
Average Issue Readership for North Island Mets Waikato Times & Dominion Post combined has declined by 9% YOY, whereas The NZ Herald has increased 5% for the same period.
On average, people spend 49 minutes with the Weekend Herald and 43 minutes with Herald on Sunday. This high level of engagement suggests readers are enjoying NZ Herald’s quality content and journalism.
The Herald has maintained an impressive and engaged daily brand audience of more than 1 million people, increasing 6% year on year. The weekly brand audience (print and online) has seen a 7% increase year on year, reaching 1,655,000 people.
Readers are engaging with the brand through print, web, social media and the NZ Herald app. The New Zealand Herald Facebook page is still receiving over 6 million engagements each week and reaching 3 million users.
NZME regional papers are still well-read. The regional titles combined reach 148,000 people on an average day, and 257,000 across a week. The Northern Advocate, Bay of Plenty Times and Hawke's Bay Today, NZME’s three biggest regional papers, have all seen year on year readership increases.
NZME Managing Editor Shayne Currie says newspapers continue to play a valuable and essential role in people's lives, and readers continue to engage with premium content.
“We have a fantastic team of editors and journalists who do an outstanding job producing top-level content across all platforms, in all areas. We understand our communities all over New Zealand want to hear their local stories about local people, and they value having NZME teams all over the country.
“We are incredibly proud of the work we have done to date in the investigative journalism space. We are focusing on expanding our premium offering this year and will continue to foster our deeply engaged audience."
NZME Chief Commercial Officer Matt Headland says the engagement across the Herald and magazines gives advertisers the luxury of being able to speak directly to their audience.
“The growth we have seen in print compared to this time last year gives advertisers the confidence that their message will reach the biggest news audience. The different publications under the NZME umbrella allow us to create integrated and engaging multi-platform campaigns, and when combined with NZME’s radio and digital offering, it means we can deliver scale and engagement beyond our competitors in a uniquely cohesive, strategic and successful way.”
Nielsen CMI Q3 2017 – Q2 2018, AP15+ YOY CMI Q3 16 – Q2 17
*Facebook Business Manager 21 Aug-27Aug 2018
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NZME is a leading New Zealand media and entertainment business that reaches more than 3.2 million kiwis. Whether reading, listening or watching, our audience gets the content they want - where and when they want it. NZME offers advertisers a unique opportunity to access its growing audience via a fully integrated multi-platform presence. NZME is listed on the NZX Main Board (code NZM) with a foreign exempt listing on the ASX (code NZM). www.nzme.co.nz
 Nielsen CMI Fused Q2 17 – Q1 18 June 2018 AP10+. Based on unduplicated weekly reach of NZME newspapers, radio stations, and monthly domestic unique audience