New Zealand Media and Entertainment’s (NZME) all-in-one digital radio service iHeartRadio, in partnership with TV33, has launched Chinese Hits, a new radio station targeted at the under 30 year old New Zealand Chinese community.
With the Chinese community experiencing a 40% growth in Auckland from 2013 to 2014*, Carolyn Luey, Group Strategy & Operations Director, NZME understands the importance of ethnic radio.
“iHeartRadio NZ recognises that the Chinese community is one of the fastest growing ethnic communities in New Zealand. Chinese Hits will deliver a unique proposition targeted to fill a gap in the market for young Chinese people that will keep them entertained and connected anywhere, anytime via the iHeartRadio App.”
Chinese Hits will be hosted by the popular TV33 talent Cindy Gao, Leo Xu and Janice Tang and will include the latest Chinese chart hits from China, Hong Kong, Taiwan and Singapore. Currently TV33 broadcasts on Freeview offering a variety of Mandarin speaking programmes including up to the minute news and entertainment that specifically caters to the New Zealand Chinese market.
TV33’s CEO, Timer Zheng is thrilled to partner with iHeartRadio NZ.
“The Chinese Hits radio station combines the experience and skills of NZME’s radio programming team, iHeartRadio NZ’s digital reach and TV33’s knowledge of Chinese music trends and talent. As a result we have created a compelling proposition that provides an opportunity to reach this valuable and growing audience segment,” he says.
Luey also believes Chinese Hits will provide strong commercial opportunities for advertisers.
“iHeartRadio NZ’s focus is on continuing to grow audience and support ethnic communities by delivering unique content propositions and in turn creating and developing advertising opportunities for our clients.”
iHeartRadio already has 20 million songs, 450,000 artists, and 1,500 radio stations, but Luey says there is always room for new and exciting content.
“We are extremely proud of how New Zealanders have embraced iHeartRadio. We have over 300,000 registered users who have access to free music and who can create their own radio stations 24/7 via the web and our mobile apps.”
* Based on the Nielsen CMI Q1-4 2013 vs 2014
For further information please contact:
Niki Schuck PR
+64 21 911 332
About New Zealand Media and Entertainment (NZME)
NZME is New Zealand Media and Entertainment. It brings together New Zealand’s leading radio, publishing, digital and e-commerce brands that were once known under APN New Zealand, TRN and GrabOne.
NZME Publishing houses New Zealand’s number one daily newspaper, The New Zealand Herald, The Herald on Sunday and 30 regional and community titles throughout the country. NZME produces New Idea, Girlfriend and That’s Life magazines.
NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the commercial radio station survey NZME operate the number one national network, Newstalk ZB and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News and Media.
TV33, a member of the Freeview Group is a free-to-air channel specifically targeting the Chinese market in New Zealand. It is heard and viewed in English and Chinese.
We are targeting those New Zealanders who want to be entertained and informed. Our programming schedule will provide entertainment through comedy, movies and reality format show, produced here and overseas. We will provide a regular forum for educating and informing recent arrivals on issues they may face.