23 April, 2015

GrabOne Unlocks E-commerce Potential of Lock Screen with Postr

NZME’s GrabOne has teamed up with Postr, the app that lets users hire out their smartphone’s lock screen to advertisers in return for cash, to deliver a mobile technology first in New Zealand.

Postr CEO Milan Reinartz praised GrabOne saying they were quick to identify the retail opportunities that Postr could offer – the chance to serve shoppers deals without even having to unlock their phone.

“On average Kiwis unlock their phones around 100 times a day. Through this technology we’re giving users instant access to their favourite content in one place and removing the need to unlock, find and run individual apps.”

Ryan Watkins, Managing Director GrabOne says the company is always discovering new ways, especially in mobile technology, to reach new and existing users.

“We are excited to be part of this breakthrough technology initiative by Postr. It represents a real first for us in terms of the way we are able to serve content and engage New Zealand’s online consumers. The percentage of our customers who are browsing and transacting on mobiles continues to rise, so this partnership works well with our mobile retail strategy."

GrabOne will be the first thing users see when they pick up their phones and Postr will allow them to browse deals with ease, swiping right to flick through the range of offers, or swipe left to view it in full and buy.

Postr is available for free download on Android devices via Google Play.

For further information please contact:
Niki Schuck PR
+64 21 911 332

To speak to Postr CEO Milan Reinartz
+ 64 27 314 6314  

About New Zealand Media and Entertainment (NZME)
NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the commercial radio station survey NZME operate the number one national network, Newstalk ZB and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News and Media. http://www.radionetwork.co.nz/nzme/nzme/

About Postr Media
Postr Media is a New Zealand based technology company who have set out to bring relevant and personalised content and engagement mechanisms to the forefront of mobile devices. Visit www.postr.co.nz for more information.
Download the Postr app at https://play.google.com/store/apps/details?id=com.mrpmmp.postr