Audience Profile

Weekend Magazine

Reader profile

A significant number of Weekend readers are home owners in family life stages. They enjoy making the most of their weekend whether it is trying a new recipe or looking at ways to improve their home, planning a day trip or a night out. Weekend offers them the utility to make the most of their days off.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 54.55%

Male: 45.45%

Top 3 Socios: 67.86%

Top 3 Occupations: 23.38%

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Lifestage One – Dependent Children: 1.95%

Lifestage Two – Independent Young Adults: 8.12%

Lifestage Three – Adults with Young Families: 14.94%

Lifestage Four – Adults with Older Children: 26.30%

Lifestage Five – Empty Nesters: 48.38%

Home Owners: 77.27%

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