Viva: It’s an attitude. Not a demographic.
Our audience is discerning; they are early adopters looking to discover the very best in fashion, beauty food, culture, travel and design.

“Viva leads and inspires – setting the benchmark in how we dress and socialise. It is about enriching lives and making the most of the good things in life!” Amanda Linnell, Viva Editor.

Inspiring, inclusive, influential, relevant – Viva is the trusted source for all that is stylish in fashion, food and lifestyle for savvy citizens. If it’s featured in Viva often products sell out, restaurants are packed & appointments are booked. 

Viva Magazine

Fresh and stylish, Viva magazine is a mid-week treat with a devoted following amongst women who love to spend. Appearing each Wednesday, its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends.

Viva Online

The new and purpose-built will deliver the best in fashion, beauty, food, culture, dining out and design. The new look site has been designed to have a dynamic and beautiful layout in response to what our audience wants. As well as premium positions for advertisers and new offerings such as content partnerships and sponsored stories as we take Viva to the next level.

Viva Events  

Intimate sessions bring the pages of Viva to life, giving our audience the chance to meet top designers, top chefs, influential creatives’ and wellbeing experts and advertisers the opportunity to partner with Viva and showcase their brands and products in front of this audience.

Download Viva Media Kit 

Viva includes

  • At Home
  • Fashion & Beauty
  • Manifesto
  • Going Places
  • The Sophisticate
  • Food & Drink
  • Looks That Work
  • Viva Address Book
  • Body + Balance

Reader Motivation

Viva has its finger on the pulse of what’s cool, right now. Viva feels real – its local flavour makes it accessible. It contains a concise selection of the best things, curated by people readers trust.

“I love the variety of content that I get from Viva. While it is a fashion mag, it extends to more than just clothing, its more about fashionable living.”

“I love discovering new things in Viva, from a new designer, to a new café or beauty product – the anticipation of this weekly discovery is what I get really excited about!”

Source: Nielsen CMI Q1 19 - Q4 19 15+

"Viva gives advertisers the opportunity to engage with its dedicated followers through targeted advertising destinations on a daily basis."

Weekly Print Readership