Indulge is the local lifestyle barometer for sophisticated Bay women who like to spend.

It is the trusted source for all that is stylish in fashion, food and lifestyle.

With local writers and local stories, it captures the heart of the Bay’s shops, businesses, beaches, and foodie scene.

“Inspiring and influential, it is the must-read indulgent treat.” Annemarie Quill, indulge editor

If it’s featured in indulge, people come into the store, restaurants fill up and appointments are booked

Indulge content is cross-pollinated with radio - The Hits, Coast and Mix, and leverages off all
NZME expertise, services and brands.

Indulge is not just print product but is online on Bay Of Plenty Times website on the indulge page,
has social media content on indulge Facebook and Instagram pages, and a weekly talking
slot on Coast and The Hits

indulge Magazine

Sophisticated and stylish, indulge magazine is a weekend treat with a devoted following among savvy women who love to spend. Appearing each Saturday in the Bay of Plenty Times Weekend, its sophisticated magazine-style format makes it the perfect place to showcase all that’s good in fashion, beauty, design, food, wine and the latest lifestyle trends.

indulge includes;

  • Bay Bites: Radio star Brian Kelly of Coast Tauranga reviews local restaurants or cafes
  • Anna Reeve: Model, mum, and social media influencer writes about life in the Bay
  • Rachel Grunwell: health and wellness expert
  • iWill: Will Johnston, radio host and celebrant writes about his indulgent life in the Bay
  • Cover Story: a local feature story celebrating the successes of local woman
  • Our Place: an interview with a local in their home about what makes their home special to them
  • indulge does: a series where the editor tries out an experience in the Bay and reviews it, whether it be a beauty treatment, dance or cooking class or skydiving experience.
  • Me and my job: features local woman and their job. Content goes on NZME platform YUDU


"indulge newspaper magazine has been a welcome addition to the Bay of Plenty market. I just love what Annemarie and her team have done for the advertising market in the Bay area. This publication has revitalized my belief back into paper advertising/marketing for my business. With the strong focus on local business and interesting things that are happening in this area the magazine has proven popular with my salon and customers alike. The format is designed to show case a very broad spectrum of interest and invites all age brackets to read it." Angela King, owner Salon One, Hair and Beauty

"Indulge continues to excite me, and remains my must read weekend mags.  Indulge keeps me in the loop with fashion, food and fun.  Indulge is particularly informative and most importantly was extremely helpful with Tarnished Frocks and Divas.  The magazine featured some of the key women involved with our amazing show.  Indulge is a must read, and take the time to do that with coffee and cake." Anne Pankhurst, Chamber of Commerce, Chair of Tarnished Frocks and Divas

"indulge is an entertaining mix of local features and stories, fashion, beauty, food, lifestyle and entertainment."