They're the CEOs you never see - they don't often wear a suit to work, they're very seldom found at a fancy restaurant, and you're not likely to find them at the boardroom table. For these hard-working Hokonui listeners the focus is the farm, the hours are long and a day off is somewhere far off on the horizon. That's because the farm is their home, their livelihood, their investment and their legacy, and it's the focus of their finances too.
For these pragmatic and practical listeners, if you can solve a problem, you'll find a role in their lives. Simple, really.
They're not just spending on equipment and materials, they're open to any advertiser that can help their business flow smoothly and give them more time.
"The farm is their home, their livelihood, their investment and their legacy "