Audience Profile


GrabOne has a huge audience of regular online shopper. Over half are 40 plus and around two-thirds are female. The average household income of a GrabOne user is $110,000.

Users come to the site looking for the best-in-market price for a range of experiences, travel packages and products. They are value driven but not necessarily just looking for something cheap. GrabOne is a place they come to find value for everything: from the everyday through to premium experiences and luxury items, as well as for inspiration and to discover something new to try.

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SOURCE: Nielsen CMI Fused Q2 19 - Q1 20 April 2020