Flava is old school beats from back in the day with the biggest throwback jams from the 90s and 2000s.
Your Flava audience is 25-44 years old, with a slight female skew. They're on the cusp of making big life decisions, buying a house and starting a family. Their decisions are made from the heart - they're not flippant about the brands they choose or the people they hang out with.
Appealing to a broad, mainstream audience, Flava is an all-day music play, from getting ready in the morning, right through to getting ready for a night out. Flava is the right place to reach a target audience who are engaged, particular, and living their best life.
"Old School Hip-Hop and RnB throwbacks 24/7"
SOURCE: GfK Radio Audience Measurement, Commercial Radio Stations, Total 1/2020, M-S 12mn-12mn (unless otherwise stated), AP10+, Cumulative Audience