Friends, family, and community, Flava listeners are totally connected and in touch with everything that's happening right now. Inspired by street style, influencers on the 'gram, and the latest urban music releases, they're into everything that gets them out and about with their mates - cellphones, clothes, and sports.
Their decisions are made from the heart; they're not flippant about the brands they choose or the people they hang out with. Flava listeners are the ones who will pick up the phone first if they've not seen you for a while.
Weekend nights are for the club, and mornings are for the gym and breakfast with the family.
"The freshest beats every day!"
SOURCE: GfK Radio Audience Measurement, Commercial Radio Stations, Total 4/2019, M-S 12mn-12mn (unless otherwise stated), AP10+, Cumulative Audience