Driven

DRIVEN - New Zealand's premier automotive audience network reaching 269,000* kiwi's every week.

DRIVEN

Here at DRIVEN, we know cars. We are growing as the go to destination for New Zealand motorists to go to find the latest car listings, news and reviews, advice and tools. 

There are more than 40,000 vehicles listed for sale on DRIVEN.CO.NZ, ranging from vintage and veteran classics through to the very latest utes and SUVs. 

Twice a week in print, and 24 hours a day online, DRIVEN keeps kiwi's in the know with all things motoring in NZ, whether they are buying, selling or servicing their car. 

DRIVEN has New Zealand's largest dedicated editorial motoring team, who write every week about new models, and how they drive on local roads as well as attending international launches for global perspective. We also draw on the scale of the NZME audience network for coverage and on international news agencies to provide the latest breaking news. 

New Zealanders now have a bewildering range of new vehicles available, in what is one of the most competitive motoring marketplaces in the world.

Advertising with DRIVEN will get your brand on the kiwi car buyers consideration set when they are researching their next car.   

DRIVEN.CO.NZ

Offering listings, news, reviews, advice and tools, DRIVEN.CO.NZ is a one-stop shop for the whole car buying & ownership funnel. Alongside over 40,000 dealer and private listings, DRIVEN.CO.NZ is the growing as the place kiwi’s turn to when they are researching the buy, sell or servicing their car. 

Radio & Print

DRIVEN magazine is published every Wednesday and Saturday inside The New Zealand Herald and weekly within NZME’s ten regional titles, it covers motoring from every angle. In addition, every Monday at 6pm, D’arcy Waldegrave hosts The Driven hour on Radio Sport and we host regular features across the NZME radio network on brands such as Radio Hauraki.  

Collateral & Sale Packs 

DRIVEN  Advertising Media Kit Direct 2020

DRIVEN Lead Generation Media Kit

Key Contacts 

Editorial 



Dean Evans, Editor 
dean.evans@nzme.co.nz

An award-winning motoring journalist since 1992, Dean has a wealth of motoring, technical and driver training knowledge, across print, online, social, video, both filming, scripting and editing, and leads DRIVEN's editorial team. 

Sales



Susana Leitao, National Integration Manager & Team Lead - Automotive
susana.leitao@nzme.co.nz      

Regional Papers

DRIVEN also features in Local Network publications 

 

"Driven offers one pit stop for automotive advertisers, with the capability to develop and deliver highly effective bespoke multimedia campaigns from start to finish."

Weekly Combined Audience

269,000

Source: Nielsen CMI Q4 2018 - Q3 2019 Oct 19 TV/Online fused. Base: 15+