Driven

DRIVEN - New Zealand's premier automotive audience network reaching 269,000* kiwi's.

DRIVEN

Here at DRIVEN, we know cars. We are growing as the go to destination for New Zealand motorists to go to find the latest car listings, news and reviews, advice and tools. 

There are more than 40,000 vehicles listed for sale on DRIVEN.CO.NZ, ranging from vintage and veteran classics through to the very latest utes and SUVs. 

Twice a week in print, and 24 hours a day online, DRIVEN keeps kiwi's in the know with all things motoring in NZ, whether they are buying, selling or servicing their car. 

DRIVEN has New Zealand's largest dedicated editorial motoring team, who write every week about new models, and how they drive on local roads as well as attending international launches for global perspective. We also draw on the scale of the NZME audience network for coverage and on international news agencies to provide the latest breaking news. 

New Zealanders now have a bewildering range of new vehicles available, in what is one of the most competitive motoring marketplaces in the world.

Advertising with DRIVEN will get your brand on the kiwi car buyers consideration set when they are researching their next car.   

DRIVEN.CO.NZ

Offering listings, news, reviews, advice and tools, DRIVEN.CO.NZ is a one-stop shop for the whole car buying & ownership funnel. Alongside over 40,000 dealer and private listings, DRIVEN.CO.NZ is the growing as the place kiwi’s turn to when they are researching the buy, sell or servicing their car. 

Radio & Print

DRIVEN magazine is published every Wednesday and Saturday inside The New Zealand Herald and weekly within NZME’s ten regional titles, it covers motoring from every angle. In addition, we host regular features across the NZME radio network on brands such as Radio Hauraki.  

Collateral & Sale Packs 

DRIVEN  Advertising Media Kit Direct 2020

DRIVEN Lead Generation Media Kit

DRIVEN Advertising Media Kit Agency 2020

DRIVEN Lead Generation Flyer 

DRIVEN Trade Deck (New Look)

Key Contacts 

Editorial 



Dean Evans, Editor 
dean.evans@nzme.co.nz

An award-winning motoring journalist since 1992, Dean has a wealth of motoring, technical and driver training knowledge, across print, online, social, video, both filming, scripting and editing, and leads DRIVEN's editorial team. 

Sales



Susana Leitao, National Integration Manager & Team Lead - Automotive
susana.leitao@nzme.co.nz

Susana has worked as a senior cross-platform and integration media specialist for many years, including automotive in the categories she has managed and generated revenue for.       

Regional Papers

DRIVEN also features in Local Network publications 

 

"Driven offers one pit stop for automotive advertisers, with the capability to develop and deliver highly effective bespoke multimedia campaigns from start to finish."

Combined Audience

217,000

Weekly Print Readership

146,000

Monthly Digital Audience

120,000
Driven'S AUDIENCE PROFILE

Source: Nielsen CMI Q1 19 - Q4 19 15+
SOURCE: Nielsen Online Ratings Monthly Unique Audience Feb 2020