Coast listeners refuse to age gracefully. They still care about their children and parents, but they’ve earned the right to treat themselves.
Their purchasing power allows them to pursue their dreams. They are willing to try new products in their goal to stay young and active.
The kids’ inheritance is going to be spent on that trip to Paris they’ve always dreamed about, the latest 80 inch television, or a brand new car.
The fact is this listener has money.
International research tells us in western economies, Baby Boomers control 75%+ of a nation’s wealth and more than half of it is discretionary income. Coast allows you to tap into it
SOURCE: Nielsen CMI Fused Q2 19 - Q1 20 April 2020