Coast is a nationwide easy listening music format, playing hits curated by the best in the business. With relatable on-air hosts and a laid-back vibe, Coast is the perfect easy listening choice for your wake-up, commute, at home listening – or simply unwinding with friends across the weekend.
Your Coast audience are 45+ years old and predominantly female. They’re highly engaged with Coast and love the music. Every day we’re celebrating the very best of the 70s and 80s with artists like John Farnham, The Eagles, Elton John, Fleetwood Mac, Rod Stewart and more.
Advertising with Coast delivers you a highly engaged audience who are connected to their communities, current and appreciate a relaxed and positive brand environment which Coast delivers in spades. Our audience are financially comfortable, swiping a credit card faster than they’ll swing a hammer. This is the ‘do-it-for-me’ crowd. ‘Book it for me’, ‘insure it for me’, ‘invest it for me’.
Coast is not only an excellent reach investment for your business or your next campaign, but a fantastic environmental buy.
"Coast plays the music you grew up with, and love to sing along to."
SOURCE: *GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand Survey 4 2018 (NB: Waikato Survey 3 2017), Commercial Share (%), Mon-Sun 12mn-12mn, People 10+, unless otherwise stated. ^⁺Nielsen CMI Fused Q4 17 – Q3 18 Sept 2018 AP10+.