Bite

Bite is dedicated to helping everyone put good food on the table every day.

With an eye on the modern diet and budget, it is the perfect environment to target those all-important household decision makers every week. Food is what Bite is all about and it reaches its very engaged readership at every stage of the cooking process – providing meal inspiration, shopping list items and recipes to follow. Cooks are kept up to date with ingredients, kitchen equipment and serve wear. It’s down-to-earth, informative and entertaining.

“Bite is big on personality and our team have been specially chosen for their unique ability to cook and entertain.” Jo Elwin, Editor

Bite weekly columns and special sections

  • Monday night dinner
  • Produce report
  • Food FYI (food, news and snippets, interesting facts)
  • Main recipe feature
  • Healthy habits (wellbeing recipe)
  • Life coaching with Louise Thompson
Other fortnightly or monthly features include:
  • Meal planning club
  • Nutrition with Mikki Williden
  • 4 Bites
  • Cooking class

Bite Online features

  •   Over 13,000 easily searchable recipes.
  •   Opportunities for advertisers to sponsor collections or reader recipe competitions.
  •   Plus kitchen tips, hot topics and weekly competitions.

Reader feedback

"Thanks for all the great recipes, ideas & information! I am hooked on Bite & have just about every copy since it was first published...there has not been one edition yet where there has not been loads of interesting reading" - Reader

Reader motivation

“Bite is my bit of time out – in print I pore over the recipes, and get ideas for meals to make this week – its also a good way to learn about new products.”

“Whilst I appreciate a fancy meal, my main focus during the week is to easily plate up a delicious and nutritious meal for my family.”

“I quite often search Bite.co.nz by ingredient, to find a good recipe to cook. I love that it’s a local site, with metric measurements, and accessible, local ingredients.”

Source: Nielsen CMI Fused Q3 17 - Q2 18 Sept 2018 *AP15+

"Bite reaches readers at every stage of the cooking process – providing meal inspiration, shopping list items, and recipes to follow while they cook."

Total Brand Audience

337,000

Monthly Digital Audience

137,000

Weekly Print Readership

214,000*

Print Frequency

Weekly, Monday
Bite'S AUDIENCE PROFILE