25 January, 2017

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Read on for highlights from the January 25, 2017 edition.

LAND ROVER NZ POLO

LAND ROVER NZ POLO

New Zealand’s most anticipated sporting and social polo spectacle is back at the breath taking Auckland Polo Clubs Fisher Field.

The Auckland Westpac Rescue Helicopter VIP Marquee will be the place to be on Sunday 19th February. Guests to the marquee can enjoy a Veuve Clicquot Champagne reception, exquisite cuisine throughout the day and the thrill of being front and centre amongst the action.

Limited tickets are available with all proceeds going to the Auckland Rescue Helicopter Trust.

MORE INFORMATION 

THE WORLD HAS GONE NUTS

THE WORLD HAS GONE NUTS

Lebanese nut brand Al Rifai found an effective, if somewhat tongue in cheek way to capitalise on the US inauguration day.

The politically charged creative in The Daily Star was the brain child of agency Republique in Beirut. A major boost to brand awareness, Al Rifai, the advertisement and the newspaper in turn have gone viral in the Middle East.

Maybe topicality is something to think about when booking your next quarter page advertisement.

READ ALL ABOUT IT 

NZME CONTENT MARKETING

NZME CONTENT MARKETING 

Content marketing is an important part of the modern media mix, allowing brands a closer connection to audiences than ever before.

An integrated content plan can upsize audience reach, drive a strong emotive reaction and create a brand reputation as an industry thought leader.

NZME offers a diverse range of content marketing solutions included in our branded content lab. Products like premium native and sponsored stories engage audiences through relevant, interesting and informative content.

MORE HERE


ASB AMBITIONS

ASB AMBITIONS

The ASB Ambitions campaign is a successful example of partnering with NZME via content marketing.

ASB wanted to be regarded as the ‘must consider bank amongst business owners’. NZME achieved this through a content marketing campaign promoted across multiple channels, grabbing consumer attention.

Specific KPIs were exceeded and those exposed to the campaign showed a 17% increase in being likely to try ASB Business Banking in the future.

VIEW THE CASE STUDY 


WIN ONE OF FOUR DREAM KIWI ROAD TRIPS WITH THE HITS

The Hits and AA Traveller are giving you the chance to win one of four dream kiwi road trips every week to help you complete the 101 Must-Do list for Kiwis!

The 101 Must-Do’s are there to inspire New Zealanders to off the couch and explore NZ this summer – check out an event, a new attraction or something you’ve never done.


AS OF JANUARY 2017 THERE ARE 3700,000,000 REGULAR INTERNET USERS IN THE WORLD.

There has never been a better time than now to advertise digitally. 

Tell me more about digital advertising