New Zealand Media and Entertainment’s (NZME) Bite.co.nz is the number one food and cooking site in the country with a unique audience of 194,000^ in May. Editor Jo Elwin says relevance is a key factor in Bite.co.nz’s success with the recipes being created by New Zealanders using seasonal local ingredients. Ray McVinnie’s appointment as our consulting food director last month is also a contributing factor to the website’s growth providing a breadth of content that expands on our recipe listings.
“I’m thrilled with the result; Bite.co.nz grew by 20% to take the top spot, with the previous month’s top three food sites audience numbers declining^. Ray’s involvement is definitely having an impact, he’s providing new recipes but his weekly ‘how to’ videos are also hugely popular. He’s demystifying how things are done which encourages people to give something a go.”
Elwin says bite.co.nz has a large team of the country’s top chefs and cooks who are well-regarded, entertaining and informative but puts the overall success of the site down to the consistent content offering that interests New Zealand foodies.
“The Bite.co.nz reader is a lover of food. They’re searching and enquiring for new and inspiring recipes from everything from every day meals to special occasions. We cater for this with a huge range of recipes and special features linked to food and health. Importantly there’s a real dedication to help everyone put good food on the table.”
NZME’s Group Director – Commercial, Sandra King says Bite.co.nz is attracting a highly sought after consumer.
“Our audience is female, highly educated, with a high disposable income, are homeowners, are the main household shopper and importantly makes 62% of all purchasing decisions around food, furniture, whiteware and vehicles^^. Bite the magazine and bite.co.nz are meeting consumer’s needs and they are hugely engaged. It’s a great result and one we expect will continue to grow as more people engage online.”
Bite.co.nz has a range of new multimedia packages available for advertisers to target this quality audience.
For more information go to www.bite.co.nz or visit NZME’s trade site.
^Nielsen Online Ratings May 2015
April – Bite.co.nz 146,000, Scripps Networks Food Websites 210,000, Allrecipes 186,000, Food.com 182,000. May – Bite.co.nz 194,000, Scripps Networks Food Websites 180,000, Allrecipes 163,000, Food.com 141,000
^^Nielsen CMI Fused Q2 14 – Q1 15 April 2015
For further information please contact:
Niki Schuck PR
+64 21 911 332
About New Zealand Media and Entertainment (NZME)
NZME is New Zealand Media and Entertainment. It brings together New Zealand’s leading radio, publishing, digital and e-commerce brands that were once known under APN New Zealand, TRN and GrabOne. NZME has over 30 websites and an extensive national digital audience reach of over 1.9million* people every month.
NZME Publishing houses New Zealand’s number one daily newspaper, The New Zealand Herald, The Herald on Sunday and 30 regional and community titles throughout the country. NZME produces New Idea, Girlfriend and That’s Life magazines.
NZME Radio is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. Based on the independent commercial radio station survey conducted by TNS, NZME operate the number one national network, Newstalk ZB and have three of the top five networks with the most listeners – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total they operates more than 130 stations in New Zealand. NZME also has an all-in-one digital radio service iHeartRadio, which is one of the leading, all-in-one digital service in the United States. NZME is 100% owned by APN News & Media.
*Source: Nielsen CMI Fused Q1 14 – Q4 14 March