30 August, 2013

APN NZ Media’s first six month readership result for Bite delivers strong results for the title with more than 220,000 people reading every week.Bite is New Zealand’s only weekly source of fresh food ideas and inspiration and has quickly become the Herald’s popular food magazine. This result firmly establishes the brand as a weekly destination appealing to high income, main household decision makers.

Jo Elwin, editor of Bite magazine says: “This is an outstanding result for us and clearly demonstrates the role Bite plays in the hearts and mind of New Zealand food lovers looking for every day inspiration.

Our readers love being introduced to, and trying out new recipes; they talk about it with their friends and recommend ideas to try. It’s a weekly magazine that has fast become a firm favourite.

”Bite readers often email the team about the product, with one reader saying “Monday morning is a real treat now – Bite is achievable, interesting, appealing and above all reaches right into the heart of every Kiwi kitchen and raises the bar. Inspired.”

Bite brings readers a mix of seasonal recipes plus expert advice and ideas from contributors such as Nadia Lim, Peter Gordon, Dr Libby, Geoff Scott and Celia Hay. It offers advertisers the perfect environment to reach a dedicated and engaged audience always on the lookout for something fresh and interesting to start their week.


For advertising enquiries, please contact:

Claire Chisholm

Bite Channel Manager


09 373 6400 x36075


For media enquiries, please contact:

Jo Elwin

Bite Edito


09 373 6400 x98235


Source:Nielsen CMI Q1 to Q2 2013. AP10+Living: 222,000 readers. Nielsen CMI Q3 to Q4 2011. AP10+Nielsen Market Intelligence Weekly Periods January to June 2013. Total NZ Traffic