1 August, 2012

APN Strength Builds Across All Platforms

The results from Nielsen’s Consumer & Media Insights survey, released today, show APN’s strategy of encouraging consumers to engage with its news and entertainment content across all brands and platforms, is having strong success.

Martin Simons, CEO of APN’s New Zealand Media Business says the latest results showed more consumers are recognising APN’s content strength.

“Maintaining audience for printed products is commendable in the digital age - growing print audiences is exceptional.

“The fact we have been able to do this, while continuing to build our digital presence, will underpin the future success of our business.’

Herald delivers across multiple consumer touchpoints

The Nielsen Consumer & Media Insights survey shows The Herald’s brand audience connects with 1.35 million different consumers each week – an increase of 5.5% on the similar period last year.

The Herald’s daily brand audience has grown at an even faster rate, increasing by 7% to 831,000 on last year – a result of increased frequency of engagement with one the most established, and trusted brands in New Zealand.

The number of consumers connecting with The Herald exclusively online is up by almost 40% on last year, while The Herald’s print audience of 566,000 consumers on a typical day remains unchanged on the previous release.

nzherald.co.nz, recognised as New Zealand’s best website at the 2012 Canon Media Awards, continues to achieve strong audience growth across all platforms – with mobile the real standout.

Average monthly UBs to the website have increased 2% over the 12 months to June 2012, with engagement time on the site also increasing a further 4.3%. Visits to mobile sites have increased by 60% over the 6 month period to July 2012, compared to the same time last year. Connections through the smartphone apps (iPhone and Android) are up a whopping 210%, and Herald iPad visitors are also increasing rapidly, up 124% over the period.

Herald on Sunday continues its Sunday march

The Herald on Sunday is the only Sunday paper to have increased its readership on last year, recording a 5,000 gain to 387,000.

Herald on Sunday continues to dominate the Auckland market, delivering more readers than the two other Sunday titles combined, with 270,000 Aucklanders each week.

Paid circulation of Herald on Sunday continues to climb, selling 102,385 copies on average per week, an increase of 4% on last year.

APN’s Magazines portfolio also growing

APN’s magazine portfolio has increased its reach by 2% on last year, with year on year growth experienced for each of its weekly women’s titles.

New Zealand Woman’s Weekly readership increased 15,000 on last year, reaching 819,000 readers 10+. Digital growth has also been strong for New Zealand Woman’s Weekly, with average monthly UBs increasing by 44% in the 12 months to June 2012.

New Idea and that’s Life also performed exceptionally well. New Idea’s readership is up by 18,000 to 476,000, and that’s Life has increased 2,000 readers to 283,000.

APN youth titles have built upon a strong and loyal reader base. Girlfriend engages with 188,000, an increase of 19,000 on last year. Creme’s audience has grown across multiple platforms, with its print audience increasing by 12,000 readers to 161,000, and crememagazine.co.nz average monthly UBs are up by 41% over the last 12 months.


Martin Simons, CEO APN NZ Media, Tel : 09 373 6400

*Important information:
Readership: Readership results are measured independently by Nielsen Media Research as part of the Consumer & Media Insights survey. The survey is a continuous, face to face survey based on a representative sample of 12,000 New Zealanders aged 10 years and older. Readership results are released quarterly based on a rolling 12-month sample.
Circulation: The measurement of newspaper and magazine sales is administered by the NZ Audit Bureau of Circulation.
Circulation results for magazines and newspapers have previously been released bi-annually based on a 6-month period. From June 2011, newspaper publishers will now release circulation quarterly based on a rolling 12-month period to align with readership results. Circulation for newspapers will be independently audited on an annual basis with publisher statements based on agreed circulation guidelines issued on a quarterly basis. For more information please refer to the official NZ Audit Bureau of Circulation website: www.abc.org.nz

Information Sources:
- Circulation: The NZ Audit Bureau of Circulation, Newspapers 12 months end 31/06/2012.
- Nielsen Media Research, Consumer & Media Insights: Release period, Q3 2011 – Q2 2012, same period last year, Q2 2010 – Q2 2011, previous release period, Q2 2011 – Q1 2012.
- Newspaper readership & brand audience: All people aged 15+, Magazine readership: All people aged 10+
- Online Audience: Nielsen MI, Unique Browsers July 2010 – June 2012 total traffic. Mobile; Omniture, July 2012 vs July 2011
- Canon Media Awards 2012