15 May, 2014

APN New Zealand Media has won first place in the ‘Best Marketing Solution for an Advertising Client’ category at the prestigious International News Media Association Awards (INMA) 2014 for their ‘APN and Tourism Australia: Explore Your Australian Passions’ campaign.

Working in partnership with Tourism Australia and their media agency OMD, APN created a cohesive 12-month content marketing, media and creative strategy to drive quality audience engagement across mobile, tablet, desktop and print.

David Hoath, Group Advertising Director at APN says “This is a fantastic achievement for the team who has worked incredibly hard to deliver fantastic results for our client.

This fully integrated campaign across editorial, sales, digital and marketing has delivered unprecedented results with over a million Kiwi’s visiting Australia for the first time ever in 2013.”

The APN marketing team also won second place for The New Zealand Herald’s 150th Birthday reader promotion in the ‘Best Idea to Grow Single Copy Sales’ category and second place in the ‘Best Idea to Grow Subscription Sales’ for their ‘Partnering for Sustained Growth’ strategy focused on partnering with businesses to offer their customers trial subscriptions.

Kursten Shalfoon, Chief Marketing Officer is thrilled with the recognition. “We’re standing tall with some amazing brands such as The NY Times, South China Morning Post and London’s Evening Standard. We’re feeling very proud right now.

It’s been an absolute privilege working on the Herald’s 150th Birthday celebration. It’s not everyday you get to work on such a milestone event with such an iconic brand.”

The INMA 2014 Awards presented at San Francisco World Congress recognised 90 marketing and sales campaigns judged the best worldwide in the media industry.

Earl J. Wilkinson, executive director and CEO at INMA said “The common theme was engagement on new platforms and developing a relationship with consumers across multiple platforms. For advertisers, there are so many more audience and platform options and the challenge for media companies is syncing with options. The creativity was fantastic.”

The INMA Awards 2014 competition was judged by an international panel of 28 executives in the media and advertising communities from 13 countries. Judging was based on concept, creativity, design, production, effectiveness and results.