Today APN NZ is announcing the creation of an integrated advertising planning and sales function to provide major national and agency clients with a seamless group-wide solution. APN NZ, consists of extensive publishing, radio, digital and outdoor assets, reaching over 80% of New Zealanders. APN, TRN and GrabOne deliver an unduplicated reach of more than 3.15m Kiwis, with amongst the most loyal and engaged audiences.
APN Collaborative Media Solutions (CMS) will be providing client focussed, media agnostic solutions borne out of unique content creation and execution across multiple platforms. APN CMS will differentiate from the rest of the market by working collaboratively with any number of media partners such as television in order to satisfy the client brief.
Uniquely, APN CMS offers advertisers the opportunity of communicating with consumers across trusted news and information media, entertainment platforms and outdoor assets. Aligned to this will be the extensive data and technology opportunity that Grab One further provides with its 1.5m database of Kiwis.
Nina Bialostocki has been appointed to the role of General Manager Collaborative Media Solutions, working across all APN Group media.
Bialostocki is a highly respected media strategist. With a successful career spanning 20 years in media, including most recently as Director at Oxygen Media Ltd and previously as General Manager Media at Ogilvy Ltd, she brings a wealth of business and media strategy experience to the table.
Announcing the appointment today the CEO of APN NZ, Jane Hastings, says an integrated planning lead, working across all media channels, will leverage the combined power of the best New Zealand media assets.
“No-one knows our audiences like we do. We create content that informs and entertains people every day. This new entity will enable clients to generate innovative and effective content ideas that solve business problems across the right media channels via a single contact. ”
Bialostocki says the APN initiative is timely and will be well received.
“It’s simply not possible to speak to your customers or potential customers through isolated mediums. The approach must be integrated. Businesses and agencies will relish the ease this initiative will provide. The opportunities available through working cleverly across the APN group are huge particularly when you look at the high profile talent TRN has on offer as an example. When you combine this talent with our creative teams and layer that across the different mediums on offer, the possibilities are huge. I’m thrilled to be leading this initiative.”
Hastings says that collaboration makes sense.
“The media landscape has been changing for some time now and being part of one company is opening up initiatives that will really benefit readers, listeners and our clients.
“To have secured someone with Nina Bialostocki’s level of experience combined with her connections and credibility is exciting for us and demonstrates our commitment to delivering smart solutions for the market.”
APN, TRN and GrabOne will continue to operate their existing sales, planning and marketing teams in addition to this joint initiative. Bialostocki will commence the CMS function on 1 June 2014.
About the Radio Network (TRN):
About the Radio Network (TRN):
TRN is New Zealand’s market leader for radio advertising solutions delivered across strong radio and online brands. TRN operate the number one national network, Newstalk ZB, which reaches over half a million New Zealanders every week and have three of the top five national networks – Newstalk ZB, The Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport, in total operating more than 130 stations in New Zealand capturing 1.8Mill listeners every week.
TRN also has an all-in-one digital radio service, iHeartRadio, showing phenomenal growth with total over 200,000 App downloads, more than 200,000 Unique Visitors and 5million page impressions, for the month of April2014.
TRN is 100% owned by APN News and Media.
APN NZ Media has a portfolio of market-leading newspaper, digital and magazine titles that engage with almost2.1 million people every week, across print and digital platforms.
We have the most influential and engaging news and entertainment brands including The New Zealand Herald – across print, web, mobile and tablet. The company also publishes a suite of regional titles including the Bay of Plenty Times and Hawke’s Bay Today, and mass market magazines including New Idea, That’s Life and Girlfriend.
For more information please contact:
+64 21 911 332
Today we are announcing exciting news that will ensure we demonstrate the collaborative power of all media assets. We have created a joint position, General Manager, Collaborative Media Solutions. Excitingly we have secured highly respected media strategist Nina Bialostocki for the role. With a successful career spanning 20 years in media, including most recently as Director at Oxygen Media Ltd and previously as General Manager Media at Ogilvy Ltd, she brings a wealth of business and media strategy experience to the table. Nina’s appointment and the creation of this new position will be announced publicly at 5pm on Tuesday 13th May.
The position will be responsible for integrated strategy and planning sales across all APN businesses. It will be where large national clients or agencies are able to place briefs that require an integrated response, to elicit more effective business results.
Key to the new entity is developing media-agnostic solutions by starting with the customer and working forwards to a solution, not retro-fitting a response. In order to create success across paid, earned and owned media, this new entity will work both within and outside the APN Group-owned media channels.
No-one knows our audiences like we do, we create content that informs and entertains people every day. This new entity will enable our clients to generate innovative and effective content ideas that solve business problems across the right media channels.
Nina Bialostocki will lead the integrated sales team that will work with Glen Kyne and Donna Gurney as contacts in each business to deliver a response. She’s very excited about driving this initiative and she will begin on May 14th 2014, with the CMS function commencing on 1 June 2014.
It is important to note that both APN and TRN will continue to operate their existing sales and marketing teams in addition to this joint initiative.
If you have any questions please don’t hesitate to contact David Hoath at APN or Laura Maxwell-Hansen at TRN.