Coast listeners refuse to age gracefully. Their purchasing power allows them to pursue their dreams. They are willing to try new products in their goal to stay young and active.
We know our Coast listeners total weekly household spend is nearly $12 million on home ownership, over $7 million per week on dining out, and over another $7 million on cars!
International research tells us that in western economies Baby Boomers control over 75% of a nation’s wealth, and more than half of its discretionary income. Coast allows advertisers to tap into this lucrative market.
‘Coast Stars’ is a hugely successful on-air campaign where listeners are encouraged to identify the ‘Coast Stars’ to win cash.
Listeners are asked to call five times each day. If the lucky caller can identify the ‘Stars’ saying the phrase “Coast - Love the Music” in the correct order – they instantly win $10,000! If the caller identifies even one of the Coast Stars correctly, they automatically win $1,000.
The latest campaign ran for seven weeks and two days – with a total number of 442,094 phone calls, a record for ‘Coast Stars’. Does this sound like something your business would like to be involved with? Email us now at email@example.com.
Jason Reeves has more of the music you will love, plus all the latest news, regular traffic updates if you’re behind the wheel, and lots of great prizes to give away.
Over 247,000 listeners tune into Jason’s show each week^. Jason joined Coast earlier this year and the sponsorship of the show is currently up for grabs. If you are looking to work with a brand that is the most listened to station for over 40’s in New Zealand*, email us on firstname.lastname@example.org.
Get your brand in front of over 6,000 keen health and wellness advocates at this year's Live Well Festival. From fitness gurus to paleo muesli bar makers, juicing companies to wellness experts, this event is a must attend for any businesses in the wellness industry
The Live Well Festival is New Zealand's most innovative health and wellness event, held at The Cloud in Auckland over the 14th and 15th of October.
Coast and TVNZ 1's Victoria are giving you the chance to win a trip to London flying Air New Zealand!
Watch Victoria, 8.30pm Sundays on TVNZ 1 or catch up OnDemand. Count the number of "Coast Crowns" that appear during the show and click below to get in the draw to win!
Source: GfK Radio Audience Measurement, Commercial Radio Stations, Total New Zealand Survey 2/2017: *Commercial Share %, Mon-Sun 12mn-12mn, All People 40+. ^Cumulative Audience, Mon-Fri 3-7pm, All People 10+.