Herald Sport

The Herald Sports sections cater to a broad male audience, who have interests in an enormous number of products and services.

Sport is ideally positioned to deliver a large audience of affluent male readers.

The Herald Sport sections are an essential read for many of our readers; gives the advertiser the impact of being in front of the reader before other advertising messages clutter the environment.

The advertiser benefits from aligning their brand in an environment packed with the world’s leading sports stars in the country’s best read newspaper and award winning website, mobile site and apps.


The Herald’s sports section is now bigger than ever, with new columnists and wider and deeper coverage of sport and big events, including the All Blacks, through to our local competitions and college sport. Sport comes in from the front of a daily sport-business liftout.

Monday – Thursday: comes in from the front of a daily sport-business liftout.
Friday: SuperSport is a standalone liftout.
Saturday: Sport is a standalone in the second section of the Weekend Herald
Sunday: Full colour and ‘late to press’ capability defines the Herald on Sunday Sport section positioned as a reverse front page


For any sports fan, NZ Herald Sport Online is the key place to come back to all year round for up-to-the-minute news, live scoring, reviews, photos, commentary and post-match analysis.

Download Herald Sport overview


Herald Sport includes

  •   Sport videos
  •   Rugby
  •   Rugby League
  •   Cricket
  •   Basketball
  •   Netball
  •   Dream Team
  •   Live Scores
  •   Motorsport
  •   Golf
  •   Football
  •   Tennis
  •   Racing
  •   Yachting
  •   Sport features

Reader Motivation

"My reasons for reading the herald’s sport content differ depending on what day in the week it is! On Friday, I’m getting excited about what’s coming up over the weekend. On Sunday, wrap up the big games that happened over night. On Monday, let’s dissect the game – who played well, who’s getting dropped for next week etc. During the week I love reading player profiles & discovering the next big star."


Source: Nielsen CMI Fused Q316 - Q217 August 2017 *AP15+

"Celebrating a national passion, the Sports section provides ideal ad placement options alongside comprehensive coverage and the latest sports results from New Zealand and around the world."

Total Brand Audience


Monthly Digital Audience


Mon - Sun Weekly Print Readership