Pushdown

Pushdown

  • Platforms: NZH Desktop

  • Available on: NZ Herald

  • Description: The Pushdown unit reveals itself as the user scrolls down the page and is frequency capped to one UB per day (further details below)

  • Lead time: 5 working days

  • PSD Template:http://tinyurl.com/nzmepd2017


Video Pushdown (all assets required)

Video Asset:

  • Dimensions: 16:9 (aspect ratio) - video content must fill entire stage (no black bars)

  • Length: 30 seconds max

  • Max File Size: 4MB

Still Frame Asset:

  • Dimensions: (W x H) 1280x720 pixels

  • Max file size 100KB

  • Format: jpg, gif (static)

CTA Asset:

  • Max Dimensions: (W x H) 430x130 pixels

  • Format: (must be) Transparent .PNG

  • Max File Size: 40KB

Logo Asset:

  • Max Dimensions: (W x H) 430x130 pixels

  • Format: (must be) Transparent .PNG

  • Max File Size: 40KB

Fallback 300x250 or 300x600, & 728x90 Asset:


Static Pushdown (all assets required)

Still Frame Asset:

  • Dimensions: (W x H) 1280x720 pixels

  • Max filesize 100KB

  • Format: jpg, gif (static)

CTA Asset:

  • Max Dimensions: (W x H) 430x130 pixels

  • Format: (must be) Transparent .PNG

  • Max File Size: 40KB

Logo Asset:

  • Max Dimensions: (W x H) 430x130 pixels

  • Format: (must be) Transparent .PNG

  • Max File Size: 40KB

Fallback 300x250 or 300x600, & 728x90 Asset:

  • 300x250 specs here

  • 300x600 specs here

  • 728x90 specs here

 

Important:

  • Video autoplay's on mute - sound is user initiated

  • Close and Sound controls positioned on the top right - these are built into the product

  • Still frame image is required for video pushdown in case of users slow load time

  • Advert will maintain 16:9 ratio across all breakpoints

  • CTA sits on the bottom left and Logo sits on the bottom right of Pushdown

  • On first impression the Pushdown will serve including the fallback image

  • On second impression the Fallback will serve on its own.