Why advertise on the Radio with NZME?

Advertising with NZME Radio definitely has it's benefits and one of the main benefits is that we are 1st in News and Sport*:

#1 in News, Newstalk ZB is the most listened to radio station in New Zealand

Radio Sport is #1 in Sport

ZM Breakfast with Fletch, Vaughan and Megan overtakes Mai FM, The Edge & The Rock to become the #1 station for 18-34 year olds*

To access other insights, check out the latest GfK Commercial Survey results here

There are many ways that our radio advertising can add value to your next campaign:

High Engagement

On average Kiwis listen to the radio for 107 minutes each day - just behind the 108 minutes spent watching Pay TV#. Because of this high level of engagement, radio advertising serves as an excellent platform to drive brand recognition and trust.

Relevant advertising in real time

What better way to talk to your audience about your new restaurant, than while they are in the car on their way home from work, thinking about dinner?

Radio advertising reaches people in real time in a more relevant way than any other medium, especially as time-delayed TV viewing becomes more prevalent.

Drive purchase

Radio has the power to influence consumers at the point of purchase, 1 in 3 household shoppers use information in radio advertising to decide where to buy from^!

Cost-effective targeting

Use radio to target specific audiences or large groups frequently,  to generate high return on investment.

Radio is an amplifier

There is significant correlation between listening to the radio and internet use, take advantage of this by directing listeners to your website and increasing the impact of your campaign.

Theatre of the mind

Capture the imagination of your audience with creative advertising that stays top of mind well after the commercial ends. There's a reason you cannot stop humming that radio jingle on your way to work!

Emotional connection

People listen to the radio for enjoyment and to boost mood. Reach your audience in a positive state of mind when they are most receptive to brand messaging.

It's flexible

Whether you want to grow your brand recognition over 6 months, or just boost sales over a weekend, radio advertising can be adapted to suit any campaign.


Sources:

GfK Radio Ratings Survey 4 2017, Commercial Radio Stations:

*Total New Zealand 4/2017, All 10+, Mon-Sun 12mn-12mn, Commercial Share unless otherwise stated. 

# NZ on Air Annual Report 13/14 as conducted by Colmar Brunton

http://www.nzonair.govt.nz/document-library/2014-audience-research-full-report/

^All 10+, Mon-Sun 12mn-12mn, Cumulative Audience, unless otherwise stated.