Weekend Herald


Audience Profile

Weekend Herald

Reader profile

Weekend Herald presents an even gender profile, of discerning consumers who feel in control of their finances. They are very active, and enjoy spending time with their family.

Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018

Female: 46.24%

Male: 53.76%

Top 3 Socios: 65.13%

Top 3 Occupations: 23.89%

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Lifestage One – Dependent Children: 3.28%

Lifestage Two – Independent Young Adults: 15.41%

Lifestage Three – Adults with Young Families: 16.38%

Lifestage Four – Adults with Older Children: 25.05%

Lifestage Five – Empty Nesters: 39.88%

Home Owners: 73.60%

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