The New Zealand Herald
Audience Profile
The New Zealand Herald
Audience Profile
Daily newspapers engage primarily by ‘educating’, they also engage by ‘absorbing’ and ‘altering thoughts and feelings’.
The New Zealand Herald presents an audience profile with an even gender split. Readers tend to be well established, enjoying the strong earning capacity in empty nester households.
Source: Nielsen CMI Fused Q2 17 - Q1 18 Apr 2018
Lifestage One – Dependent Children: 5.36%
Lifestage Two – Independent Young Adults: 19.19%
Lifestage Three – Adults with Young Families: 19.67%
Lifestage Four – Adults with Older Children: 22.53%
Lifestage Five – Empty Nesters: 33.37%
Home Owners: 68.06%
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