“The Taupo & Turangi Weekender - known as 'the paper everyone reads' - has been serving the Taupo district for 31 years, and the Turangi area for 48 years in its previous identity as the Turangi Chronicle."

Laurilee McMichael, Editor, Taupo & Turangi Weekender

The paper has a loyal, and growing mixed readership, made up of business people, retirees, holidaymakers and young families. It also has a strong bicultural focus.

Readers connect strongly with the paper's interactive features, with the weekly Thumbs Up, Thumbs Down column one of its most popular items. It also has a strong Facebook presence.

Consumer Perception

The Taupo district, made up of Taupo, Turangi and Mangakino, is based primarily on farming, forestry and tourism.

It is also the ancestral base of Ngati Tuwharetoa, one of the largest New Zealand iwi.

It is a popular holiday destination and many families move to the district because of cultural ties or to take advantage of the lifestyle opportunities, including fishing, skiing, mountain biking and boating.

"The paper has a strong focus on community events, interesting people and places, and celebrating the best things about life in the Taupo and Turangi district"

Taupo & Turangi Weekender'S AUDIENCE PROFILE