NZME Diverse Audiences

Helping your next campaign reach New Zealand's diverse audiences.


Background

New Zealand is becoming more culturally diverse every year, and the Asian population is one of the fastest growing in Auckland. By 2021 it is predicted that 27% of the Auckland population and 14% of the total population in New Zealand is going to be Asian. Within this Asian market, 36.3% of the audience is Chinese.

The Asian market is considered one of the 'riches in niches' click here for some more information on this.

Introducing NZME Diverse Audiences

NZME Diverse Audiences provides custom solutions delivered in the same manner as existing NZME campaigns. You brief NZME as normal and Diverse Audiences is included alongside our other services. Thus NZME is able to provide clients and agencies a simple and easy way to reach the Chinese audience. 

NZME is the exclusive contact point to reach a broad Chinese audience across multiple channels and is your one stop shop. All delivered through your existing point of contact for NZME.

Our Partners

Our partners include:

Chinese New Zealand Herald is New Zealand’s newest Chinese digital news site.  Created to allow Chinese New Zealanders to better engage with local New Zealand news in simplified or traditional Chinese, it contains translated stories from nzherald.co.nz as well as news from the Chinese Herald and other international Chinese news sources.

The Chinese Herald is is New Zealand’s newest Chinese digital news site.  Created to allow Chinese New Zealanders to better engage with local New Zealand news in simplified or traditional Chinese, it contains translated stories from nzherald.co.nz as well as news from the Chinese Herald and other international Chinese news sources. 

World TV Group is a Chinese TV channel which includes both free to air and pay to view components. Content is produced locally and includes news, real estate, shopping, financial advice etc. 

SkyKiwi is a chinese-based website in New Zealand providing Chinese news and entertainment as well as an e-commerce platform, real estate and ticketed events. 

Pacific Media Network (Nui FM & Radio 531pi) is a Public Interest Broadcaster targeting Pacific peoples to empower, encourage and nurture Pacific cultural identity and economic prosperity in Aotearoa.

Humm FM is an Indian radio station based in Auckland, North Island. This station is an upbeat, modern and fast tracked station that features the best music as well as entertainment and infotainment.

Indian Weekender is New Zealand’s first weekend publication that is targeted at the 120,000-strong ethnic Indian readership in the country.

The Superdiversity Stocktake:

The Superdiversity Centre for Law, Policy and Business has launched the Superdiversity Stocktake - New Zealand’s first stocktake of the implications of New Zealand’s ethnic superdiversity for business, government and citizens. It’s great piece of work that we highly recommend if you’re looking for more information on the ever-changing diversity of New Zealand.  For more information visit www.superdiversity.org.

 

"NZME is the exclusive contact point to reach a diverse audience"